Your clients have their own personalities, priorities, brands, creative tastes, and budgetary restrictions. If you manage them all the same way, you’ll be in a world of trouble! Let’s explore the four archetypes you’ll likely deal with, and how to manage them correctly.
When thinking of California wines it's hard not to think of warmth and sunshine, which is in no small part thanks to Vintage Wine Estates (VWE). Located in Santa Rosa, VWE oversees selling the glamor and prestige of more than 30 wine brands across...read more
Anybody can tell you that your marketing strategy must align with your target market - but how many people tell you that public relations should be the secret weapon in your marketing strategy arsenal? Moreover, do you know how connected and important PR...read more
Last year, during my first Social Media Marketing World (SMMW), I met Deb, one of conference's organizing committee members. I'll never forget the advice she gave me, advice I'm still grateful for to this day: "Joe," she said, "believe it or not, the real...read more
With speakers like these on the Social Media Management Week 2018 lineup, it's hard not to be excited. We're sponsoring this year's conference, and planning to learn a lot while we're there. SMMW is known for bringing in the creme de la creme of social...read more
How HeyOrca empowered Jessica Joy Reveles to scale J Squared Communications from a team of one to a successful boutique full-service digital marketing agency. With over 10 years of marketing experience working both in-house and agency behind her, Jessica...read more
Last week on January 11th, CEO of Facebook Mark Zuckerberg announced major changes to the Facebook algorithm. Facebook will now prioritize posts from friends over posts from brands in a user's feed, and this news immediately got publishers and brands...read more
Jeff Renoe is a content marketer with flair at the Dickson Company, a strong advocate for mental health awareness, and a Twitter chat junkie. In this chat we discuss his passion for content creation, and the rationale and process behind his mental health...read more
Social media marketing for agencies is a chore without the right solution. If you're reading this, you probably use social media tools like Hootsuite and are looking for alternatives as you face some or all of the following bottlenecks in your workflow:...read more
In this top digital marketing posts roundup, you'll find informative articles from top marketing experts on the subjects of social media, content marketing, SEO, email marketing, influencer marketing, podcasting, ROI, paid promotion, and PR. So without...read more
Yes, authentic marketing is a buzzword. Often when you hear a buzzword too many times, it tends to lose all meaning. That said, authenticity in marketing is one trend you can't ignore if you're marketing to millennials and Gen Z. Authenticity in marketing...read more
To learn the real ins and outs of running social media audits, I sat down with marketing consultant and freelance writer Erika Heald. In this conversation, you'll learn all about how to run a proper social media audit, get your client onboard with your...read more
I sat down with Maureen Jann of SuperDeluxe Marketing to discuss her passion: ensuring her own personal mission aligns with her clients' passions when designing a marketing strategy. Learn how to market to marketers and use a client's aspirations as the...read more
Imagine social media approvals without spreadsheets
HeyOrca is a social media planner built for social media agencies. Our product centralizes content approval and client management in one place.