Your clients have their own personalities, priorities, brands, creative tastes, and budgetary restrictions. If you manage them all the same way, you’ll be in a world of trouble! Let’s explore the four archetypes you’ll likely deal with, and how to manage them correctly.
Lets face it: marketing conferences don't always pop up at the best times. Sometimes tight deadlines strike and you cant attend. Other times the perfect conference sneaks up on you and its too late to register. Besides, it's difficult to gage how relevant...read more
Curious to learn more about HeyOrca? Or watch our 1-min demo video. 2018 is the year for small, specialized, and niche marketing agencies to shine. This shift is something Joe, our beloved CEO, will be addressing at Social Media Week NYC. We dug deeper on the topic...read more
Anybody can tell you that your marketing strategy must align with your target market - but how many people tell you that public relations should be the secret weapon in your marketing strategy arsenal? Moreover, do you know how connected and important PR...read more
The marketing agency landscape isn't what it used to be----so you shouldn't expect future marketing agencies to be anything like their traditional counterparts. Despite this, numerous dinosaurs (holding and marketing companies such as WPP) are up against a...read more
Last week on January 11th, CEO of Facebook Mark Zuckerberg announced major changes to the Facebook algorithm. Facebook will now prioritize posts from friends over posts from brands in a user's feed, and this news immediately got publishers and brands...read more
Jeff Renoe is a content marketer with flair at the Dickson Company, a strong advocate for mental health awareness, and a Twitter chat junkie. In this chat we discuss his passion for content creation, and the rationale and process behind his mental health...read more
Social media marketing for agencies is a chore without the right solution. If you're reading this, you probably use social media tools like Hootsuite and are looking for alternatives as you face some or all of the following bottlenecks in your workflow:...read more
In this top digital marketing posts roundup, you'll find informative articles from top marketing experts on the subjects of social media, content marketing, SEO, email marketing, influencer marketing, podcasting, ROI, paid promotion, and PR. So without...read more
Yes, authentic marketing is a buzzword. Often when you hear a buzzword too many times, it tends to lose all meaning. That said, authenticity in marketing is one trend you can't ignore if you're marketing to millennials and Gen Z. Authenticity in marketing...read more
To learn the real ins and outs of running social media audits, I sat down with marketing consultant and freelance writer Erika Heald. In this conversation, you'll learn all about how to run a proper social media audit, get your client onboard with your...read more
I sat down with Maureen Jann of SuperDeluxe Marketing to discuss her passion: ensuring her own personal mission aligns with her clients' passions when designing a marketing strategy. Learn how to market to marketers and use a client's aspirations as the...read more
It's time. You're ready. You're running a young agency with a handful of energetic and creative colleagues. With some strong success stories behind you, it's time to scale up. Financially, it makes sense to scale your agency. You've been keeping on top of...read more
Imagine social media approvals without spreadsheets
HeyOrca is a social media planner built for social media agencies. Our product centralizes content approval and client management in one place.