Weekly Brief: July 25
What's New in Social
Instagram adds new business search tools
Instagram launched a new map search feature that will provide another way to discover local businesses and information about them.
Instagram will now turn all videos into Reels
Meta announced that any video uploaded will now automatically be uploaded as Reels.
Instagram will allow users to place orders and track pages in their DMs
US-based Instagram users will be able to pay for products in their DMs and also be able to ask questions about products and track orders.
What Tunes are Trending?
Check out the hottest tracks that people are using on Instagram Reels and TikTok! Incorporating this audio will help your video reach. To grab links directly to these tunes, past trending audio, and ideas for these sounds, click here.
Check out our trending audio Spotify playlist here!
Upcoming Workshop
Join the HeyOrca Education Team on July 28 at 2 PM EST to learn all about this month's latest feature releases on the HeyOrca platform!
In this session, you will learn:
✅ Instagram Reels Publishing Updates
✅ Filtering your Top Posts by Campaigns and Tags in HeyOrca
✅ Community Management Updates
...and more sneak peeks at projects in progress at HeyOrca!
We can't wait to see you there!
In Other News
TikTok adds new captioning and transition tools
Instagram adds new "Boost" promotion option for Reels
HeyOrca is hiring a Product Marketing Manager! Apply today.
Join 2,600+ professionals like yourself in the Life in Social Facebook Group! Here's a highlight from this week.
Social Holidays for the Month of July
July 1 - Canada Day
July 4 - Independence Day
July 5 - International Bikini Day / National Workaholics Day
July 7 - World Chocolate Day
July 9 - Eid Al-Adha
July 10 - National Pina Colada Day
July 14 - Bastille Day
July 17 - World Emoji Day
July 18 - Mandela Day
July 30 - International Friendship Day / Muharram
Sync all of the social media holidays for the year with your Google Calendar by clicking here.