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Weekly Brief
Bye bye Instagram Guides
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Bye bye Instagram Guides

Check out this week's HeyOrca Brief! We will be diving into updates from Instagram, Threads, TikTok, LinkedIn and, YouTube as well as trending audio, webinars, and more.

Weekly Brief
November 20, 2023
HeyOrca Brief: Bye Bye Instagram Guides.

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What's new in social from the past week

Instagram is retiring Guides

Starting December 15, your Instagram Guides will be ✨ gone ✨.

Here's what you need to know:

➡️ On December 15, your Guides will be converted into Collections that only you can view.
➡️ You can find Collections in the Saved section. (Tap the 3 lines in the top right of your Instagram profile.)
➡️ You'll have until March 14 to download your Guides from the Accounts Center.

Instagram pop up letting users know that Guides will be retiring on December 15.


New Instagram "Close Friends" update

Back in September, Instagram was testing the ability to post Reels and feed posts to Close Friends. The test is officially done and all users now have access to this feature. Is it just me or are there any other Canadians who don't have access to this yet?

Instagram releases new Reels editing features

The new editing features let you scale, crop, and rotate individual clips. And there's an undo and redo option.


Threads test topic tags

Mark Zuckerberg posted this week that Threads is currently testing a feature that will allow you to add a topic tag to your post. This will help categorize your posts.

Threads releases an easier way to delete your account

After receiving a lot of feedback from the Threads community, Adam Mosseri announced that you can now delete your Threads account without it impacting your Instagram account.


LinkedIn is removing all carousels and profile videos

As of December 14, LinkedIn will be removing carousels, profile videos, and links within images and videos. This will not affect carousels that are in a PDF format.


TikTok announced a new feature called Add to Music App

The Add to Music App feature allows you to save songs you discover on TikTok on Amazon Music or Spotify. This feature is currently only available to users in the US and UK.


New YouTube tagging options for AI-generated content

YouTube creators who upload AI-generated content will now have to disclose in their video settings that they have altered their content.


X adds video timestamps

When you upload a video to X, you can now add timestamps so that users can easily skip to different parts of the video.

Join our Facebook Group for social media managers.

This week's trending audio

Trending audio for Reels and TikTok.

To grab links directly to these tunes, past trending audio, and inspiration for how to use these sounds, visit the HeyOrca Trending Audio resource.

Upcoming webinars

November 23 - How to master the Instagram algorithm. Register here.

November 30 - Lights, Camera, Oscar: The best of 2023 & what's in store for 2024. Register here.

What webinar topics would you like us to explore in 2024? Reply to this email and let us know.

Social media holidays for November and December

November 20 - Transgender Day of Remembrance

November 21 - World Entrepreneur Day

November 23 - Thanksgiving (US)

November 24 - Black Friday / Native American Heritage Day

November 25 - Small Business Saturday

November 27 - Cyber Monday

November 28 - Giving Tuesday

December 3 - First day of Advent

December 4 - National Cookie Day (US)

December 6 - St. Nicholas Day

December 7 - First day of Hanukkah

December 8 - National Chocolate Brownie Day (US) / Feast of the Immaculate Conception

December 11 - Anniversary of the Statue of Westminster

December 12 - Feast of our Lady of Guadalupe

December 15 - Bill of Rights Day / Last day of Hanukkah

December 18 - International Answer the Phone Like Buddy the Elf Day

December 21 - December Solstice

December 24 - Christmas Eve

December 25 - Christmas Day

December 26 - Boxing Day (CA, UK) / Kwanzaa Starts

December 31 - New Year's Eve

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

LinkedIn challenge

Day one is here! 😍

Here’s the rundown. We’re hosting a LinkedIn challenge this week revolving around the theme of taking back your day during the holidays.

Today’s prompt: Share your favourite time management or prioritization tools that help you stay organized during the holidays.

➡️ Don't forget to use #TakeBackYourDay and tag HeyOrca! on LinkedIn.

➡️ Consider using visuals such as a photo of your desk set up or even a picture of yourself. You can take inspiration from this post or this post.

➡️ Add a little *spice* by introducing yourself to your community.

To check out all 3 challenge prompts, visit the link below.

View all prompts >>

What's new from the Pod

New drag and drop update in HeyOrca. Add additional media to your post using drag and drop.

HeyOrca's drag-and-drop tool makes creating posts easy-breezy! 💨

You can easily add media to your desired day by simply dragging and dropping files from your computer. This new feature helps you take back your day by making your workflow a lot faster. 🚀💪 #TakeBackYourDay

Explore Drag and Drop

Psst . . . take a look a the HeyOrca Roadmap!

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