For Small Business
East Coast Glow is a wildcrafted skincare brand based in Newfoundland and Labrador.As a growing small business, social media eventually became too much for their studio manager to handle. So, in 2022, Amanda Fisher joined the team as Social Media and Communications Developer.
She knew she needed a tool to help them develop a content planning process for social media. Amanda knew that a social media scheduler was just what they needed to get organized and start posting more consistently on Facebook and Instagram.
A tool optimized for collaboration was also important. With HeyOrca, everyone on the team can see what’s being posted, which helps with content approvals and allows anyone to step in to make edits as needed. Given the nature of its business, East Coast Glow also needed a tool with flexibility. Since ingredients are sourced from select suppliers and harvested directly from nature, scarce supplies or even bad weather can cause delays in product development. Being able to easily drag and drop posts in HeyOrca’s calendar helps their team quickly react to changing timelines.
Quarterly content planning meeting
Amanda starts with a team meeting each quarter to plan content for the next three months.
Quarterly content planning meeting
Amanda starts with a team meeting each quarter to plan content for the next three months.
Weekly content scheduling in HeyOrca
Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.
Weekly content scheduling in HeyOrca
Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.
Get the necessary approvals & schedule posts
Once everything is uploaded for the week, Amanda notifies Karen so she can review the content and give any necessary approvals. All pending posts are then scheduled to publish.
Get the necessary approvals & schedule posts
Once everything is uploaded for the week, Amanda notifies Karen so she can review the content and give any necessary approvals. All pending posts are then scheduled to publish.
Weekly team meeting
A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.
Weekly team meeting
A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.
5 HeyOrca Features Amanda Uses to Take Back Her Day
Now posting consistently with HeyOrca, Amanda shared her five favourite features that help her take back her day.
Scheduling
Being able to create and schedule posts right in HeyOrca has been a game changer. For example, when planning a vacation Amanda was able to schedule posts far in advance, so social media was taken care of while she was away. “Everything was publishing as I was sat on the beach in Portugal”, she explained.
Approvals
The platform’s approval settings allow Amanda to get Karen’s feedback with little delay in her planning process. Amanda explained: “There's lots of content where I can just go with it because it's been on our website, but there are other things where I need Karen’s approval. So, I ask her to pop into HeyOrca to take a look and we can go ahead and publish from there.”
Copy Post Feature
Amanda also likes the simplicity of being able to copy posts between platforms. “I love the ability to copy posts to other platforms, so I can take my Instagram content and add it to Facebook really easily.”
Media Library (with Folders)
This feature allows Amanda and her team to store a variety of photos and videos right in HeyOrca and organize them into folders. She says: “It’s been fantastic for us because we have many different categories of photos, so having them organized into folders helps us find things more easily.”
Text to Media Library
Looking for an easier way to upload photos to HeyOrca’s Media Library, Amanda reached out to the support team. This led to the Text to Media Library feature that allows users to send content to HeyOrca via text message. “Now we can send photos from our phone, right to the library. I love that feature”, she explained.
Streamlined Social Media Management - Made Easy
Frequently Asked Questions
What makes HeyOrca different from other social media management platforms?
HeyOrca was designed for social media teams and agencies who rely on collaboration & approvals to streamline their content development process.
Rather than using spreadsheets or lengthy email chains to share content, users can easily share posts within their team and with their clients so that everyone is on the same page! 🤝
What is a calendar and what does it include?
A calendar is a way of organizing the clients or brands that you manage. You can easily collaborate on content for a client and see all their content on one calendar. Each calendar comes with unlimited users and up to 10 social accounts. Users include your team members and clients.
How will my client access HeyOrca?
Depending on what role the client will have in collaborating on content, they can be assigned different roles.
Most clients are assigned the role of External Stakeholder. This role means that they do not need to login to HeyOrca, they receive minimal email notifications, they can approve/reject posts, and they can leave comments on posts.
External Stakeholders can only see content that has been shared to them in a shareable link and are not able to see other client calendars.
This means that you can limit them to only see content that is ready to be viewed and approved.
What social networks does HeyOrca publish to?
HeyOrca publishes directly to Facebook, TikTok, Twitter, Instagram, LinkedIn, Google My Business, & Pinterest
Does HeyOrca provide social media reports/analytics?
We do 📊! currently you can track:
- Follower/audience growth
- Impressions
- Engagements
- Top Posts (you can filter these by various metrics)
- Competitor Reports
- Date Range Comparison
- Cross Channel Reports
- and more...
Before your trial ends, you can upgrade at any time in HeyOrca. If you have any questions about pricing or upgrading your account, please reach out to support@heyorca.com!
How does the trial work?
There is no time limit! You can try HeyOrca until you hit the 30 total post limit! If you decide not to move forward with a paid account, there is no charge and your account. You can always come back and pick up where you left off by signing into your trial account or subscribing!
Send us a message at CustomerCare@HeyOrca.com if you have any questions about your trial.