HeyOrca
Community
Benchmark
Report 2025
Discover what social media marketers are doing on social in 2025 – and what it means for your social media strategy.
We surveyed 267 social media managers across industries to bring you real data on social media community growth trends, AI use, the mental state of social media managers, and salaries.
Gain insights on . . .
The day-to-day of social media managers and the communities they're building.
Top-performing platforms and content
Get data to support questions like: should your brand be on Threads? Should you invest more in short-form video?
What social success really looks like
Hint: it’s different depending on whether you ask the social team or leadership.
Community-driven growth on social
Understand the business benefits to a community-driven approach and how to get buy-in from leadership.
AI usage on social teams
Who’s using AI? (Hint: 89% of you!) How are social teams using it? And is it a skill you should be investing in in 2025?
Social media manager salaries by industry
We break it down by industry and location so you can use it to ask for higher pay at your next review.
The mental state of social teams
How does your mental health compares to other social media managers? And learn the top contributors to burnout.
Download HeyOrca's Community
Benchmark Report 2025
compare to your colleagues.