Customer Case Study:
For Agencies
Meet Daria Benedict, the Director of Social Media at Wondros, an independent global creative agency dedicated to solving complex communication challenges and building social movements. With over 15 years of experience in social media management and launching social channels for big-name brands like The Tonight Show with Jay Leno and OWN: The Oprah Winfrey Network, Daria is an industry expert that many look up to for guidance and inspiration. We were thrilled to hear that she is a super big fan of HeyOrca, and to learn about how our tool helped her team successfully manage the #ScienceWorks campaign.
Centralize social media management
Daria and her team begin by centralizing their social media accounts within HeyOrca's platform. This consolidates their workflow, enabling them to manage all accounts from one place.
Centralize social media management
Daria and her team begin by centralizing their social media accounts within HeyOrca's platform. This consolidates their workflow, enabling them to manage all accounts from one place.
Plan and Preview Content
Using HeyOrca's visual calendar, Daria's team strategizes content around important dates and trends. They then utilize the desktop and mobile preview features to ensure content accuracy and consistency across devices.
Plan and Preview Content
Using HeyOrca's visual calendar, Daria's team strategizes content around important dates and trends. They then utilize the desktop and mobile preview features to ensure content accuracy and consistency across devices.
Streamline Content Creation
To save time, Daria's team creates a single post and employs HeyOrca's duplicate post feature. This feature replicates the content across all 11 social channels, maintaining a unified message.
Streamline Content Creation
To save time, Daria's team creates a single post and employs HeyOrca's duplicate post feature. This feature replicates the content across all 11 social channels, maintaining a unified message.
Approval and Automation
HeyOrca simplifies the approval process. Daria's team shares content with clients and stakeholders through the platform, eliminating the need for multiple communication channels. Clients can approve through a shareable link, ensuring that they no need a login and only see content that is ready to be approved. Once content is approved, HeyOrca automatically schedules it for publishing at the designated times.
Approval and Automation
HeyOrca simplifies the approval process. Daria's team shares content with clients and stakeholders through the platform, eliminating the need for multiple communication channels. Clients can approve through a shareable link, ensuring that they no need a login and only see content that is ready to be approved. Once content is approved, HeyOrca automatically schedules it for publishing at the designated times.
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting feature comes into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. This data-driven approach informs future decisions and improvements.
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting feature comes into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. This data-driven approach informs future decisions and improvements.
5 HeyOrca Features that Help Daria Take Back Her Day
5 HeyOrca Features that Help Daria Take Back Her Day
Centralized Calendar
HeyOrca's platform consolidated all social media accounts in one dashboard, streamlining management and eliminating the need to switch between platforms. This saved time and ensured a unified approach.
Event Strips
The visual calendar in HeyOrca allowed Daria's team to use the event strip feature to plan content around important dates and trends, ensuring relevancy and alignment with their audience's interests.
Copy Post
HeyOrca's duplicate post feature enabled the team to create content once and share it across multiple channels, saving significant time and maintaining consistency.
Approvals
HeyOrca simplified content approval by allowing sharing, feedback, and approval directly within the platform, eliminating the need for back-and-forth communication.
HeyOrca Reports
HeyOrca's reporting feature provided engagement metrics and insights, helping the team assess the effectiveness of their strategy and make informed decisions.
Frequently Asked Questions
What makes HeyOrca different from other social media management platforms?
HeyOrca was designed for social media teams and agencies who rely on collaboration & approvals to streamline their content development process.
Rather than using spreadsheets or lengthy email chains to share content, users can easily share posts within their team and with their clients so that everyone is on the same page! 🤝
What is a calendar and what does it include?
A calendar is a way of organizing the clients or brands that you manage. You can easily collaborate on content for a client and see all their content on one calendar. Each calendar comes with unlimited users and up to 10 social accounts. Users include your team members and clients.
How will my client access HeyOrca?
Depending on what role the client will have in collaborating on content, they can be assigned different roles.
Most clients are assigned the role of External Stakeholder. This role means that they do not need to login to HeyOrca, they receive minimal email notifications, they can approve/reject posts, and they can leave comments on posts.
External Stakeholders can only see content that has been shared to them in a shareable link and are not able to see other client calendars.
This means that you can limit them to only see content that is ready to be viewed and approved.
What social networks does HeyOrca publish to?
HeyOrca publishes directly to Facebook, TikTok, Twitter, Instagram, LinkedIn, Google My Business, & Pinterest
Does HeyOrca provide social media reports/analytics?
We do 📊! currently you can track:
- Follower/audience growth
- Impressions
- Engagements
- Top Posts (you can filter these by various metrics)
- Competitor Reports
- Date Range Comparison
- Cross Channel Reports
- and more...
Before your trial ends, you can upgrade at any time in HeyOrca. If you have any questions about pricing or upgrading your account, please reach out to support@heyorca.com!
How does the trial work?
There is no time limit! You can try HeyOrca until you hit the 30 total post limit! If you decide not to move forward with a paid account, there is no charge and your account. You can always come back and pick up where you left off by signing into your trial account or subscribing!
Send us a message at CustomerCare@HeyOrca.com if you have any questions about your trial.