Customer Case Study:
For Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
What makes HeyOrca different from other social media management platforms?
HeyOrca was designed for social media teams and agencies who rely on collaboration & approvals to streamline their content development process.
Rather than using spreadsheets or lengthy email chains to share content, users can easily share posts within their team and with their clients so that everyone is on the same page! 🤝
What is a calendar and what does it include?
A calendar is a way of organizing the clients or brands that you manage. You can easily collaborate on content for a client and see all their content on one calendar. All calendars, excluding the Starter plan, comes with unlimited users and up to 10 social accounts. Users include your team members and clients.
How will my client access HeyOrca?
Depending on what role the client will have in collaborating on content, they can be assigned different roles.
Most clients are assigned the role of External Stakeholder. This role means that they do not need to login to HeyOrca, they receive minimal email notifications, they can approve/reject posts, and they can leave comments on posts.
External Stakeholders can only see content that has been shared to them in a shareable link and are not able to see other client calendars.
This means that you can limit them to only see content that is ready to be viewed and approved.
What social networks does HeyOrca publish to?
HeyOrca publishes directly to Facebook, TikTok, Twitter, Instagram, LinkedIn, Google My Business, & Pinterest
Does HeyOrca provide social media reports/analytics?
We do 📊! currently you can track:
- Follower/audience growth
- Impressions
- Engagements
- Top Posts (you can filter these by various metrics)
- Competitor Reports
- Date Range Comparison
- Cross Channel Reports
- and more...
Before your trial ends, you can upgrade at any time in HeyOrca. If you have any questions about pricing or upgrading your account, please reach out to support@heyorca.com!
How does the trial work?
There is no time limit! You can try HeyOrca until you hit the 30 total post limit! If you decide not to move forward with a paid account, there is no charge and you can always come back and pick up where you left off by signing into your trial account or subscribing!
Send us a message at CustomerCare@HeyOrca.com if you have any questions about your trial.