For Nonprofits

How Francia Plans Content with HeyOrca

With the right tool in hand, Francia uses HeyOrca to streamline creating content for EforAll’s 43 social media pages. She was kind enough to share her process.

1

Build a calendar in HeyOrca

Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.

1

Build a calendar in HeyOrca

Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.

2

Add copy, photos, and videos

With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.

2

Add copy, photos, and videos

With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.

3

Content review

Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.

3

Content review

Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.

4

Finalize and copy-to-calendar

If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.

4

Finalize and copy-to-calendar

If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.

3 Features that Help Francia Take Back Her Day

As a regular HeyOrca user, Francia shared the top three features that help her take back her day: 

Copy-to-calendar

This feature allows Francia to efficiently distribute content across EforAll’s 43 social media pages in just a few clicks. She says: “For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times.”

Reports

Francia likes the simplicity of HeyOrca’s reporting feature, which helps her monitor performance and share results. “It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute — very friendly to the eye”, she explained.

AI writing tool

Since Francia wears many hats, she loves HeyOrca’s AI writing tool to avoid writer's block. Francia says: “I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”

Managing Multiple Calendars — All in One Place 

HeyOrca enables Francia and the EforAll team to efficiently plan content for their 43 social media pages, ensuring a streamlined and manageable process. Optimized for collaboration while still allowing each office to work independently, EforAll’s HeyOrca process aligns perfectly with its needs and social media planning workflow.

Frequently Asked Questions

What makes HeyOrca different from other social media management platforms?

HeyOrca makes it easy for clients to work with you. With our tool, you can manage all of social in one place. Schedule content, get client approval, build an engaged community, and report on your performance. Every HeyOrca plan comes with unlimited users – so you can be sure everyone is on the same page.

What is a calendar and what does it include?

A calendar is a way of organizing the clients or brands that you manage. You can easily collaborate on content for a client and see all their content on one calendar. All calendars come with unlimited users and up to 10 social accounts. Users include your team members and clients.

How will my client access HeyOrca?

You can assign your clients different roles depending on how involved they need to be in the content creation process. Most users set their clients up as external stakeholders. In this role, your client can approve, reject, and provide feedback on posts – without logging in to HeyOrca. When you’re ready for your client to review posts, you’ll send them a secure shareable link. They’ll only be able to see the content you want to show them. And your client will receive minimal email notifications.

What social networks does HeyOrca publish to?

HeyOrca publishes directly to Facebook, Instagram, LinkedIn, TikTok, X, Google Business Profile, and Pinterest. We also publish to Threads via mobile app notification.

Does HeyOrca provide social media reports/analytics?

We do! Currently, you can track:

  • Follower/audience growth
  • Impressions
  • Engagements
  • Top posts (you can filter these by various metrics)
  • Competitor reports
  • Date range comparison
  • Cross channel reports
  • And more . . .

Before your trial ends, you can upgrade at any time in HeyOrca. If you have any questions about pricing or upgrading your account, please reach out to support@heyorca.com.

How does the trial work?

There’s no time limit (and no credit card required). You can try HeyOrca until you hit the 30-post limit. If you decide not to move forward with a paid account, you can always come back and pick up where you left off by signing into your trial account or subscribing. Send us a message at customercare@heyorca.com if you have any questions about your trial.

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