For Non Profits
Entrepreneurship for All (EforAll), is a nonprofit organization that helps entrepreneurs launch and scale their businesses. As EforAll’s Social Media Marketing Manager, Francia Fonseca wears many hats — acting as a part-time copywriter, video editor, photographer, graphic designer, community manager, and content strategist. It’s a big job.
While Francia plans content for EforAll’s headquarters, the organization also has offices across the U.S. that each manage their own location-specific social media pages. Leaning on HeyOrca features like multi calendar support, multi-user permissions, and AI writing tools, Francia creates evergreen content for EforAll’s corporate brand and easily shares it across across 43 social media channels in their organization.
Build a calendar in HeyOrca
Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.
Build a calendar in HeyOrca
Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.
Add copy, photos, and videos
With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.
Add copy, photos, and videos
With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.
Content review
Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.
Content review
Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.
Finalize and copy-to-calendar
If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.
Finalize and copy-to-calendar
If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.
3 Features that Help Francia Take Back Her Day
As a regular HeyOrca user, Francia shared the top three features that help her take back her day:
Copy-to-calendar
his feature allows Francia to efficiently distribute content across EforAll’s 43 social media pages in just a few clicks. She says: “For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times.”
Reports
rancia likes the simplicity of HeyOrca’s reporting feature, which helps her monitor performance and share results. “It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute — very friendly to the eye”, she explained.
AI writing tool
Since Francia wears many hats, she loves HeyOrca’s AI writing tool to avoid writer's block. Francia says: “I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”
Managing Multiple Calendars — All in One Place
Frequently Asked Questions
What makes HeyOrca different from other social media management platforms?
HeyOrca was designed for social media teams and agencies who rely on collaboration & approvals to streamline their content development process.
Rather than using spreadsheets or lengthy email chains to share content, users can easily share posts within their team and with their clients so that everyone is on the same page! 🤝
What is a calendar and what does it include?
A calendar is a way of organizing the clients or brands that you manage. You can easily collaborate on content for a client and see all their content on one calendar. Each calendar comes with unlimited users and up to 10 social accounts. Users include your team members and clients.
How will my client access HeyOrca?
Depending on what role the client will have in collaborating on content, they can be assigned different roles.
Most clients are assigned the role of External Stakeholder. This role means that they do not need to login to HeyOrca, they receive minimal email notifications, they can approve/reject posts, and they can leave comments on posts.
External Stakeholders can only see content that has been shared to them in a shareable link and are not able to see other client calendars.
This means that you can limit them to only see content that is ready to be viewed and approved.
What social networks does HeyOrca publish to?
HeyOrca publishes directly to Facebook, TikTok, Twitter, Instagram, LinkedIn, Google My Business, & Pinterest
Does HeyOrca provide social media reports/analytics?
We do 📊! currently you can track:
- Follower/audience growth
- Impressions
- Engagements
- Top Posts (you can filter these by various metrics)
- Competitor Reports
- Date Range Comparison
- Cross Channel Reports
- and more...
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How does the trial work?
There is no time limit! You can try HeyOrca until you hit the 30 total post limit! If you decide not to move forward with a paid account, there is no charge and your account. You can always come back and pick up where you left off by signing into your trial account or subscribing!
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