Social Media Scheduler for Non-Profits

How Francia Plans Content with HeyOrca

With the right tool in hand, Francia uses HeyOrca to streamline creating content for EforAll’s 43 social media pages. She was kind enough to share her process.

1

Build a calendar in HeyOrca

Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.

1

Build a calendar in HeyOrca

Francia always starts planning by creating an overview for the month. Francia then turns to HeyOrca to plan each post. At this stage, Francia organizes the structure of her calendar, adds placeholders for each post, identifies topics, and outlines what should be included (photos, video, copy, etc.). Pro tip: Adding placeholder posts to HeyOrca helps Francia visualize the calendar, allowing her to make any necessary changes before diving too deep into planning.

2

Add copy, photos, and videos

With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.

2

Add copy, photos, and videos

With a structure in place, Francia gets to work on adding visual assets and writing post copy. At this stage, she makes use of HeyOrca features like its Canva integration and AI caption writing tool.

3

Content review

Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.

3

Content review

Once everything is added to HeyOrca, Francia changes the status of each post to ‘awaiting approval’ and has a colleague review everything for clarity and correctness.

4

Finalize and copy-to-calendar

If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.

4

Finalize and copy-to-calendar

If everything looks good, posts are approved and Francia copies everything to Facebook and other platforms to add links and make any necessary tweaks. Once all content is finalized in HeyOrca, Francia then uses the ‘copy-to-calendar’ feature to share content with EforAll’s 19 other calendars. Pro tip: After sharing content in HeyOrca, Francia sends an email to stakeholders across the organization with an overview of the month’s theme and important dates and posts. This keeps the team informed, engages everyone in the process, and notifies other social media managers that content is ready to work with in HeyOrca.

3 Features that Help Francia Take Back Her Day

As a regular HeyOrca user, Francia shared the top three features that help her take back her day: 

Copy-to-calendar

This feature allows Francia to efficiently distribute content across EforAll’s 43 social media pages in just a few clicks. She says: “For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times.”

Reports

Francia likes the simplicity of HeyOrca’s reporting feature, which helps her monitor performance and share results. “It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute — very friendly to the eye”, she explained.

AI writing tool

Since Francia wears many hats, she loves HeyOrca’s AI writing tool to avoid writer's block. Francia says: “I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”

Managing Multiple Calendars — All in One Place 

HeyOrca enables Francia and the EforAll team to efficiently plan content for their 43 social media pages, ensuring a streamlined and manageable process. Optimized for collaboration while still allowing each office to work independently, EforAll’s HeyOrca process aligns perfectly with its needs and social media planning workflow.

Frequently Asked Questions

Is HeyOrca a better scheduler than Sprout Social?

With HeyOrca, teams and agencies get everything they're looking for in a social scheduler – including direct publishing, client approval workflows, and robust reporting – without the added cost of user-based pricing. For social media teams that rely on collaboration, HeyOrca is the perfect choice.

Does HeyOrca charge per user?

No, every HeyOrca account comes with unlimited users. Social media managers, clients, and stakeholders will all get free access to the calendars they need to be successful.

Does HeyOrca offer comprehensive analytics?

Yes! HeyOrca's social media reporting dashboard helps you prove your impact on Facebook, Instagram, X (Twitter), LinkedIn, and TikTok. You can also analyze your performance using competitor and cross-channel reports, and export visual reports to share with clients.

Which social platforms does HeyOrca integrate with?

HeyOrca integrates with the following social media platforms: Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Pinterest, Threads, and Google Business Profile. (YouTube is coming soon!)

How does HeyOrca make it easier to work with your team and clients?

HeyOrca helps you manage multiple clients with ease. Because your clients are organized by separate calendars, each client gets their own dedicated space for content, media storage, reports, and more. Your clients will only see the content you want them to see. And they can approve posts without logging in. Plus, our custom branding and client-friendly reports help your team build trust.

Is HeyOrca a better social media scheduler than Hootsuite?

HeyOrca is the best social media scheduler for social media teams that need to collaborate with stakeholders and clients. HeyOrca offers all the essential social media management tools, including content scheduling, approval workflows, comprehensive analytics, and more. And because every HeyOrca account comes with unlimited users, you can grow your team without worrying about extra fees.

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