Listen to your social community with Brand Monitoring
Your community is on the rise . . . but what about your brand's reputation? Monitor mentions, advocates, and sentiment with Brand Monitoring from HeyOrca!
"We already manage so many clients and having to dig into their pages and go scouting for images can take time. What I really like is the advocacy wall, because it keeps everything right there."
Emily P.
Director of Managed Services at DigiSphere Marketing
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The social media monitoring tool for brands
that value community-building
Surface conversations about your brand – and analyze your community’s sentiment –
across Instagram, Facebook, TikTok, and LinkedIn.
Discover your brand advocates
and understand how they really feel
Trending Keywords
Dive deeper into detailed insights
and share them with your team
It’s easier than ever to measure
your brand’s reputation
Start (social) listening to your community with HeyOrca’s Brand Monitoring Report.
Frequently asked questions
Why should I invest in a brand monitoring tool for my social media?
A brand monitoring tool like HeyOrca’s Brand Monitoring Report gives you real-time insight into how people talk about your brand across social media. It helps you quickly spot positive trends, uncover issues before they escalate, and identify your most active brand advocates. For brands and marketing teams that value community-building, tracking mentions, sentiment, and comments is a vital part of reputation management.
Which social media platforms does HeyOrca’s Brand Monitoring Report support?
Your HeyOrca Brand Monitoring Report is compatible with Facebook, Instagram, LinkedIn, and TikTok.
What HeyOrca plan is Brand Monitoring and Sentiment Analysis available on?
HeyOrca’s Brand Monitoring Report, which includes sentiment analysis tools, is available on the Pro plan.
How much historical data does HeyOrca’s Sentiment Analysis include?
New HeyOrca users can access sentiment analysis data from the date of sign-up. Existing HeyOrca users can access Sentiment Analysis data from November 9, 2025, onward.
How do I share my Brand Monitoring Report with clients and team members?
To share a HeyOrca social media report with your clients or team members, you can download the report or use HeyOrca's Automated Reports tool to email the report to your stakeholders on the schedule of your choice.
How can brand monitoring improve my brand's social media?
HeyOrca’s Brand Monitoring Report helps you improve your social media strategy by revealing what your community cares about and how they feel about your posts. It highlights what pieces of content resonate, which topics spark conversation, and where sentiment shifts. These insights help you create better content, join meaningful conversations, tailor campaigns to audience needs, and strengthen overall brand perception.
Does the Brand Monitoring report show real-time data?
Yes, HeyOrca’s Brand Monitoring reports show real-time data.
Does the Brand Monitoring Report show sentiment over time?
Yes, you can view the sentiment of mentions and comments over time using HeyOrca's “Sentiment Over Time” graph.
Does my brand need to be tagged in a post for it to appear in the Brand Monitoring Report?
Yes, for a post to appear in your Brand Monitoring Report, your brand needs to be @mentioned in the post. To see posts for specific campaigns or themes, you can apply keywords to your report to filter results.
Can the sentiment tool handle sarcasm, emojis, or slang in comments?
Yes, HeyOrca's sentiment analysis tool can detect sarcasm, emojis, and slang with accuracy; however, if the sentiment is mislabeled, you can adjust the label as you see fit.
Can I manually change a comment or mention’s sentiment label in HeyOrca?
Yes, you can click on the label of any comment in the Brand Monitoring Report and select the correct label from the drop-down menu.
Can HeyOrca's sentiment analysis tools help me identify potential social media crises early?
Yes, Trending Keywords can help you spot potential crises by showing terms trending within your community and whether they are positive, negative, or neutral.
Are there other social media reporting tools in HeyOrca?
Yes! In addition to the Brand Monitoring Report, HeyOrca supports custom reports, Facebook and Instagram competitor reports, Instagram demographics reports, LinkedIn company and personal reports, and more. To learn more about HeyOrca's reporting tools, check out our reporting page or our pricing page.