Start (social) listening to your community
Your community is growing . . . but do you know how they really feel about your brand? Monitor mentions, sentiment, and competitors with HeyOrca’s social listening tools!
"We already manage so many clients and having to dig into their pages and go scouting for images can take time. What I really like is the advocacy wall, because it keeps everything right there."
Emily P.
Director of Managed Services at DigiSphere Marketing
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What's inside HeyOrca's social listening suite?
Brand Monitoring
Competitor Analysis
Discover your brand advocates
and understand how they really feel
Trending Keywords
Dive deeper into detailed insights
and share them with your team
With HeyOrca’s detailed competitor analysis tool, you can monitor up to 10 competitors’ stats – including their account growth, engagement, post type, and more.
It’s easier than ever to measure
your brand’s reputation
HeyOrca’s social listening tools are included on Pro plans
and available on Basic as an add-on.
Frequently asked questions
Why should I invest in a brand monitoring tool for my social media?
A brand monitoring tool like HeyOrca’s Brand Monitoring Report gives you real-time insight into how people talk about your brand across social media. It helps you quickly spot positive trends, uncover issues before they escalate, and identify your most active brand advocates. For brands and marketing teams that value community-building, tracking mentions, sentiment, and comments is a vital part of reputation management.
Which social media platforms does HeyOrca’s Brand Monitoring Report support?
Your HeyOrca Brand Monitoring Report is compatible with Facebook, Instagram, LinkedIn, and TikTok.
What HeyOrca plan is social listening available on?
HeyOrca’s social listening tools are included in your Pro plan. Not on HeyOrca Pro? Add social listening to your Basic plan as an add-on.
How much historical data does HeyOrca’s Sentiment Analysis include?
New HeyOrca users can access sentiment analysis data from the date of sign-up. Existing HeyOrca users can access Sentiment Analysis data from November 9, 2025, onward.
How can HeyOrca's social listening tools improve my brand's social media?
HeyOrca’s social listening tools help you improve your social media strategy by revealing what your community cares about and how they feel about your posts. Your Brand Monitoring Report highlights what pieces of content resonate, which topics spark conversation, and where sentiment shifts. And your Competitor Analysis reveals how your performance measures up to other brands. These insights help you create better content, join meaningful conversations, tailor campaigns to audience needs, and strengthen overall brand perception.
Does the Brand Monitoring report show real-time data?
Yes, HeyOrca’s Brand Monitoring reports show real-time data.
Does the Brand Monitoring Report show sentiment over time?
Yes, you can view the sentiment of mentions and comments over time using HeyOrca's “Sentiment Over Time” graph.
Does my brand need to be tagged in a post for it to appear in the Brand Monitoring Report?
Yes, for a post to appear in your Brand Monitoring Report, your brand needs to be @mentioned in the post. To see posts for specific campaigns or themes, you can apply keywords to your report to filter results.
Can the sentiment tool handle sarcasm, emojis, or slang in comments?
Yes, HeyOrca's sentiment analysis tool can detect sarcasm, emojis, and slang with accuracy; however, if the sentiment is mislabeled, you can adjust the label as you see fit.
Can I manually change a comment or mention’s sentiment label in HeyOrca?
Yes, you can click on the label of any comment in the Brand Monitoring Report and select the correct label from the drop-down menu.
Can HeyOrca's sentiment analysis tools help me identify potential social media crises early?
Yes, Trending Keywords can help you spot potential crises by showing terms trending within your community and whether they are positive, negative, or neutral.