Spotlight your Instagram community with this new feature
View this week's HeyOrca Brief to explore updates from Instagram, Meta, Threads, X, and YouTube, as well as trending audio, upcoming webinars, and more.
Table of contents
What's new in social from the past week
The Instagram Creators account posted this week that you can now share post comments to Stories on Instagram.
This new feature is very beneficial to Social Media Managers and here's why:
➡️ You can now highlight the members of your community who are always hyping up your brand in the comments.
➡️ If you're constantly being asked the same questions in your comments, you can show your answer in a place everyone can see.
➡️ This update provides another piece of content you can easily share on Stories without having to create new graphics.
➡️ Community building has been huge in 2023 and will keep being a big topic of conversation in 2024. This feature provides another way you can tap into it!
Adam Mosseri announced that the app is testing out the option to turn off your read receipts for DMs. Now you don't have to worry about leaving someone on read. 😉
You will now be able to add song lyrics to your Reels just like you would within Stories.
App researcher, Alessandro Paluzzi, posted a screenshot they came across that states, "Threads EU launch." We don't know any other information, but if you're based in the EU, keep an eye out! 👀
X has started to work on a handle marketplace where people can purchase account names that have been unused by the users who first created them. X has started to email potential buyers requesting a flat fee of $50,000 to purchase.
Meta announced that it is rolling out A/B testing for Reels so that creators can test what thumbnails and captions perform best for their content.
YouTube is currently testing a chatbot that will appear under the video you're watching. This chatbot can answer questions you have about the video and can summarize the content.
YouTube is testing a way to get users to watch more Shorts. This feature is a banner on the homepage that says, "Can't Decide What to Watch?" Once you click it, you'll be taken to a Shorts feed.
For anyone who isn't sure what to get someone this holiday season, Google has released its list of the top 100 trending gifts to lend you a helping hand.
This week's trending audio
To grab links directly to these tunes, past trending audio, and inspiration around how to use these sounds, visit the HeyOrca Trending Audio resource.
November 16 - How to plan social for the holidays (with Mariya Spektor). Register here!
November 23 - How to master the Instagram algorithm. Register here!
Social media holidays for November
November 13 - World Kindness Day
November 17 - National Take a Hike Day (US)
November 19 - International Men's Day
November 20 - Transgender Day of Remembrance
November 21 - World Entrepreneur Day
November 23 - Thanksgiving (US)
November 24 - Black Friday / Native American Heritage Day
November 25 - Small Business Saturday
November 27 - Cyber Monday
November 28 - Giving Tuesday
Sync all of the social media holidays for the year with your Google Calendar by clicking here.
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✅ Unlimited Scheduling and Approvals
✅ Unlimited Social Media Reports
✅ Unlimited Media Storage
✅ Unlimited Publishing to Facebook, Instagram, Pinterest, GMB, LinkedIn, TikTok, Twitter and Threads
I may be biased but . . . I would 10/10 recommend! 👀
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