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Weekly Brief
Link Social Accounts on Your Google Business Profile 🔗
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Link Social Accounts on Your Google Business Profile 🔗

Check out the biggest social media headlines from the past week, trending audio, upcoming webinars and more!

Weekly Brief
October 16, 2023
HeyOrca Breif: Add social media accounts to your Google Business Profile

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What's New in Social From the Past Week

Google adds social media links within Google business profiles

You are now able to link your social media accounts within your Google business profile which will show within Google Maps and search. Here's how to do it:

  1. Go to your Business Profile. Learn how to find your profile.
  2. Click Edit profile Business information Contact.
  3. To edit, click Social profiles  Down arrow .
  4. In the drop down that opens, select the social media link you would like to add.
  5. In the web address field, add the link.
  6. Click Save.


X releases expanded bios for the web version

The new feature has been in testing for the last month, but has now been released. Creators can now have an extended bio on the web version of X.

X is testing variable video upload quality options

X is putting more effort into their video features including a current test where you will be able to control your video quality.

X looks to remove all engagement counts

Elon Musk tweeted out that the interaction counts and action buttons except the views counter won't be visible unless you click into a post.


The state of Utah sues TikTok

This week, Utah sued TikTok accusing the app to be harmful for children because of the algorithm intentionally keeping young users on the app for unhealthy amounts of time.

You can now post your TikTok directly from CapCut

TikTok released a new feature called Direct Post which integrates with CapCut, Twitch and more. This features allows you to directly publish to TikTok from these platforms.


Threads will soon have trending topics

A Meta employee accidentally posted, and deleted, a screenshot of the upcoming trending topics feature within Threads.


Instagram targets their younger audience with new updates

At the "Instagram University" event, the app announced a range of new features that will target its younger audience. These updates include birthday shout-outs, selfie videos for Notes and new group interaction options.

Join our Facebook Group for Social Media Managers!

This Week's Trending Audio

To grab links directly to these tunes, past trending audio, and inspiration around how to use these sounds, click here.

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Upcoming Webinars

October 19 - How to prioritize your mental health. Register here!

October 26 - How to create a social media manager portfolio. Register here!

November 2 - Social media updates from October. Register here!

November 9 - How to pitch your social media services. Register here!

Social  Media Holidays for the Months of October & November

October 21 – Sweetest Day

October 26 – National Pumpkin Day (US)

October 31 – Halloween

November 1 - World Vegan Day / First Day of Movember

November 2 - Day of the Dead / All Souls' Day

November 5 - Bonfire Night (UK)

November 11 - Veteran's Day / Remembrance Day / Singles' Day

November 13 - World Kindness Day

November 17 - National Take a Hike Day (US)

November 19 - International Men's Day

November 20 - Transgender Day of Remembrance

November 21 - World Entrepreneur Day

November 23 - Thanksgiving (US)

November 24 - Black Friday / Native American Heritage Day

November 25 - Small Business Saturday

November 27 - Cyber Monday

November 28 -Giving Tuesday

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

What's New From The Pod

We are conducting a survey to shed light on burnout within the industry and to offer support to those who have experienced it.

Your voice matters to us, and we hope that by sharing your experience, we can help bring attention to the often-overlooked topic of burnout in the social media industry. Your participation will help us gather valuable insights and information that will ultimately benefit everyone in the industry.

We appreciate your time and willingness to participate in this important survey!

Take the 2-minute survey!

If you want to receive our daily newsletter with social media news, free resources and more, subscribe here!

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