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Weekly Brief
TikTok 🤝Billboard Top 50
Global partnership enables...

TikTok 🤝Billboard Top 50

In this week's HeyOrca Brief, we will dive into the latest social media news from TikTok, Instagram, YouTube and more. We will also highlight trending audio, upcoming webinars and social media holidays.

Weekly Brief
September 25, 2023

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What's New in Social From the Past Week

TikTok has partnered with Billboard

TikTok's most recent partnership is an exciting one! TikTok has recently partnered with Billboard to launch the TikTok Billboard Top 50. This is a new chart made up of the most popular songs on the app. This chart is available to all users in the U.S.


TikTok introduces Attribution Analytics

TikTok announced it's first-party measurement solution that will help web advertisers go beyond the last-click model.


Meta expands it's paid verification feature

Meta Verified is soon to be available for business accounts. Meta also says it will also expand to WhatsApp soon as well.

You can now have multiple profile pictures on Facebook

You can now create multiple personal profiles to organize your experience on Facebook.


How to maximize your carousel ads

Meta recently released a guide that will help you decide if running a carousel ad could benefit your brand and how to utilize carousel ads.

Instagram Gifts now available in more regions

Instagram is now expanding access to Gifts to more regions. Instagram Gifts are a way for creators to receive support from fans who love their content. It also provides another level of monetization for creators.


The most-viewed YouTube videos of all time

Visual Capitalist created an infographic of what YouTube videos have the most views and of course Baby Shark is number 1.

YouTube adds new Clips insights

YouTube has added a new insight that will help you see how many clips have been created from your videos and how many views those clips have received.


X may start charging all users a fee

Elon Musk recently alluded in an interview that there's a possibility that all X users would have to pay a fee. This at the moment is only speculation, but we can totally see this happening!

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This Week's Trending Audio

To grab links directly to these tunes, past trending audio, and inspiration around how to use these sounds, click here.

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Upcoming Webinars

September 28 - How to Master the TikTok Algorithm to Gain More Engagement. Register here!

October 5 - HeyOrca Back to School Workshop (exclusive for HeyOrca customers! Reply to this email for the registration link)

October 12 - Social media updates from September. Register here!

Social  Media Holidays for the Month of October

October 1 – First Day of Black History Month (UK) / International Coffee Day / World Vegetarian Day / First Day of Mental Health Awareness Week (CA)

October 3 – National Boyfriend Day (US) / Mean Girls Day

October 4 – Feast of St. Francis of Assisi

October 5 – World Teachers Day / Hoshana Rabbah

October 6 – Instagram’s Birthday / Last day of Sukkot / Shemini Atzeret

October 7 – Simchat Torah

October 9 – Columbus Day (US) / Thanksgiving

October 10 – World Mental Health Day

October 11 – National Coming Out Day

October 15 – White Cane Safety Day

October 21 – Sweetest Day

October 26 – National Pumpkin Day (US)

October 31 – Halloween

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

What's New From The Pod

The pod is growing! We're looking for a talented Growth Marketing Manager.

If you're passionate about data-driven marketing strategies and love collaborating with others, this could be the perfect role for you.

Salary range: $70K/yr CAD - $90K/yr CAD.
Location: Canada

To learn more about this position check out the job posting below ⬇️

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