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Weekly Brief
TikTok's Newest Closed Captions Update
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TikTok's Newest Closed Captions Update

Check out this week's HeyOrca Brief! In this issue we cover updates from TikTok, Instagram, Threads, X, Meta and more! As well as your favourite trending audio for Reels & TikTok.

Weekly Brief
October 23, 2023
TikTok's newest closed captions update

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What's New in Social From the Past Week

All TikTok videos will have auto captions

All videos posted will now have auto captions unless the Creator goes into the video settings after it has been posted and turns off the option.


X experiments with charging new users a $1 subscription

This new test is currently taking place in New Zealand and the Philippines. With this test, new users will have to pay a $1 annual subscription to be able to post and interact with other accounts.


Meta expands broadcast channels to Facebook and Messenger

Broadcast Channels have been a success on Instagram, so Meta thought it was time to expand the feature to Facebook and Messenger. This will provide even more ways for creators to connect with their audience.


Instagram tests out polls within comments

Instagram is currently testing the ability to have polls in the comment section on feed posts and Reels.


TikTok partners with Disney

To celebrate 100 years of Disney, the popular brand has now partnered with TikTok. There will be limited-time activations, video clips, trivia, games and more.


Threads may be implementing a messaging feature

It has been leaked that Threads is working on a DM feature. It looks like the messaging feature will be end-to-end encrypted with a self-vanishing option.

Threads adds Instagram profile tags

You can now tag someone's Instagram profile in a Threads post. Doing so will allow Threads users to follow the tagged profile.


YouTube is adding visual cues to certain buttons

It's super common for creators to say "like and subscribe" in their videos. Now when they say those words, there will be visual cues showing over the Like and Subscribe buttons.

YouTube releases new display options for affiliate products

Ahead of the holidays, YouTube is adding new features for affiliate products such as timestamps, bulk tagging and new insights.


Spotify launches a hub for artist's merch

This helpful new hub can help artists gain another avenue for income, since many artists are struggling to make money from streaming.

WhatAapp adds account switching

WhatsApp users who manage multiple accounts will be excited for this one! You can now switch between 2 accounts within the app.

Join our Facebook Group for Social Media Managers!

This Week's Trending Audio

To grab links directly to these tunes, past trending audio, and inspiration around how to use these sounds, click here.

Book your 1:1 Tour of HeyOrca!

Upcoming Webinars

October 26 - How to create a social media manager portfolio. Register here!

November 2 - Social media updates from October. Register here!

November 9 - How to pitch your social media services. Register here!

Social  Media Holidays for the Months of October & November

October 26 – National Pumpkin Day (US)

October 31 – Halloween

November 1 - World Vegan Day / First Day of Movember

November 2 - Day of the Dead / All Souls' Day

November 5 - Bonfire Night (UK)

November 11 - Veteran's Day / Remembrance Day / Singles' Day

November 13 - World Kindness Day

November 17 - National Take a Hike Day (US)

November 19 - International Men's Day

November 20 - Transgender Day of Remembrance

November 21 - World Entrepreneur Day

November 23 - Thanksgiving (US)

November 24 - Black Friday / Native American Heritage Day

November 25 - Small Business Saturday

November 27 - Cyber Monday

November 28 -Giving Tuesday

Sync all of the social media holidays for the year with your Google Calendar by clicking here.

What's New From The Pod

Which social media platform is best for marketing?

This is a super common question that we see a lot.

If this is something you've wondered, check out our Social Media Community Manager, Qetsiyah's, response below ⬇️

Watch here!

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