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How non-profits create community with HeyOrca

Here's how EforAll’s social media manager, Francia, uses HeyOrca to streamline content planning, approvals, and scheduling – and how you can do the same.

1

Plan posts in your content calendar

With HeyOrca, it's easy to visualize your upcoming content. Francia starts by identifying the topics she wants to post about. Then she maps out the posts in her calendar.

Her pro tip? Use draft posts as placeholders while you adjust your content schedule. (Psst! You can also use HeyOrca's Event Strips to mark important events and Social Media Holidays to auto-add regional holidays.)

1

Plan posts in your content calendar

With HeyOrca, it's easy to visualize your upcoming content. Francia starts by identifying the topics she wants to post about. Then she maps out the posts in her calendar.

Her pro tip? Use draft posts as placeholders while you adjust your content schedule. (Psst! You can also use HeyOrca's Event Strips to mark important events and Social Media Holidays to auto-add regional holidays.)

2

Add your copy, photos, videos, and GIFs

Francia gets to work on adding creative assets and writing captions. To help with this, she uses HeyOrca's Canva integration and AI caption generator.

Ready to bring your posts to life? HeyOrca makes it easy to experiment with different photos, videos, and GIFs – because every plan comes with unlimited media storage!

2

Add your copy, photos, videos, and GIFs

Francia gets to work on adding creative assets and writing captions. To help with this, she uses HeyOrca's Canva integration and AI caption generator.

Ready to bring your posts to life? HeyOrca makes it easy to experiment with different photos, videos, and GIFs – because every plan comes with unlimited media storage!

3

Approve posts before they're published

Wondering how Francia's team ensures their social content is always polished and on brand?

With her content set up in HeyOrca, Francia changes the status of each post to "Awaiting Approval." Then she sends a link to a colleague so they can review everything for clarity and correctness. Her colleague marks each post as "Approved" or "Needs Revision," and sometimes leaves internal comments to share feedback.

3

Approve posts before they're published

Wondering how Francia's team ensures their social content is always polished and on brand?

With her content set up in HeyOrca, Francia changes the status of each post to "Awaiting Approval." Then she sends a link to a colleague so they can review everything for clarity and correctness. Her colleague marks each post as "Approved" or "Needs Revision," and sometimes leaves internal comments to share feedback.

4

Copy posts to your other calendars

Non-profits often manage multiple social accounts, and EforAll is no exception. Instead of recreating each post for her organization's many channels, Francia simply uses HeyOrca's copy function to duplicate posts across her other content calendars.

Then she updates her wider team on the month's themes and important dates, and she notifies her organization's other social media managers that content is ready for them to work with in HeyOrca.

4

Copy posts to your other calendars

Non-profits often manage multiple social accounts, and EforAll is no exception. Instead of recreating each post for her organization's many channels, Francia simply uses HeyOrca's copy function to duplicate posts across her other content calendars.

Then she updates her wider team on the month's themes and important dates, and she notifies her organization's other social media managers that content is ready for them to work with in HeyOrca.

3 HeyOrca tools that non-profits love

Francia shared her most-used tools for collaborating with her team and building community. 

Copy-to-calendar

“For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times."

Reports

“It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute – very friendly to the eye."

AI writing tool

“I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”

Manage multiple social media calendars all in one place 

HeyOrca helps Francia and her team maintain consistent messaging across all of EforAll's social channels, while still empowering each office to work independently.

And if Francia or her team ever have a question about HeyOrca, help is just a click away. HeyOrca's top-rated customer care team is friendly and fast (so fast they'll get back to you within just 4 minutes!).

Frequently Asked Questions

What makes HeyOrca different from other social media management platforms?

HeyOrca makes it easy for clients to work with you. With our tool, you can manage all of social in one place. Schedule content, get client approval, build an engaged community, and report on your performance. Every HeyOrca plan comes with unlimited users – so you can be sure everyone is on the same page.

What is a calendar and what does it include?

A calendar is a way of organizing the clients or brands that you manage. You can easily collaborate on content for a client and see all their content on one calendar. All calendars come with unlimited users and up to 10 social accounts. Users include your team members and clients.

How will my client access HeyOrca?

You can assign your clients different roles depending on how involved they need to be in the content creation process. Most users set their clients up as external stakeholders. In this role, your client can approve, reject, and provide feedback on posts – without logging in to HeyOrca. When you’re ready for your client to review posts, you’ll send them a secure shareable link. They’ll only be able to see the content you want to show them. And your client will receive minimal email notifications.

What social networks does HeyOrca publish to?

HeyOrca publishes directly to Facebook, Instagram, LinkedIn, TikTok, Threads, YouTube, X, Google Business Profile, and Pinterest. You can also use HeyOrca to publish posts to Facebook Groups, Bluesky, and more via mobile app notification.

Does HeyOrca provide social media reports/analytics?

We do! Currently, you can track:

  • Follower/audience growth
  • Impressions
  • Engagements
  • Top posts (you can filter these by various metrics)
  • Competitor reports
  • Date range comparison
  • Cross channel reports
  • And more . . .

Before your trial ends, you can upgrade at any time in HeyOrca. If you have any questions about pricing or upgrading your account, please reach out to support@heyorca.com.

How does the trial work?

You can try all of our features for 14 days and publish as many posts as you want – all without adding a credit card. Once your trials ends, you will need to subscribe to a paid account to continue using HeyOrca. Send us a message at customercare@heyorca.com if you have any questions about your trial.

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