Why Your Client-Agency Relationship Is Failing (And How to Fix It)

Always treasure a good client-agency relationship. Good relationships carry a level of trust that lets ideas transfer easily between organizations. They also make for speedy and effective project execution.   But relationships are fragile things especially...

4 Types of Clients and How to Manage Them

Your clients have their own personalities, priorities, brands, creative tastes, and budgetary restrictions. If you manage them all the same way, you’ll be in a world of trouble! Let’s explore the four archetypes you’ll likely deal with, and how to manage them correctly.

Why Your Agency Desperately Needs to Embrace Gratitude

Get free thank-you e-cards for your clients!   When it comes to working with your clients there's a big difference between being agreeable and easygoing, and being grateful to be working with your clients.   Let's face it: clients can be difficult to work...

How to Become a Marketing Agency of the Future

The marketing agency landscape isn't what it used to be----so you shouldn't expect future marketing agencies to be anything like their traditional counterparts. Despite this, numerous dinosaurs (holding and marketing companies such as WPP) are up against a...

Facebook API Changes: What They Mean for Your Agency, and How to Work with Them

Without warning, Facebook subtly (albeit, discreetly) mentioned that they had made restrictions to their Application Program Interface (APIs). They dropped the bomb on April 4th, on their developer blog. For those who aren't familiar with developer jargon,...

David vs. Goliath: How Small And Niche Agencies Can Triumph in 2018

2018 is the year for small, specialized, and niche marketing agencies to shine. This shift is something Joe, our beloved CEO, will be addressing at Social Media Week NYC. We dug deeper on the topic and asked some of the digital marketing industry's esteemed thought...

Marketing Where Mission Meets Passion – Maureen Jann

I sat down with Maureen Jann of SuperDeluxe Marketing to discuss her passion: ensuring her own personal mission aligns with her clients' passions when designing a marketing strategy. Learn how to market to marketers and use a client's aspirations as the...

7 Unbelievable Client Horror Stories

We asked members of the HeyOrca community to share some of their most outrageous client stories for Halloween, and they didn't disappoint. So get comfy, make sure all your doors and windows are locked, and read on. Agencies and freelancers beware, you're...

How to Excel at Client Onboarding – a Guide for Agencies

Earn a client’s trust early in the game with this client onboarding guide for agencies, compiled from best practices by industry experts.

Facebook Analytics Template for Agencies

A simple but thorough Facebook analytics reporting template for agencies, free of charge! Your clients will love it.

Imagine social media approvals without spreadsheets

HeyOrca is a social media planner built for social media agencies. Our product centralizes content approval and client management in one place.