Your clients have their own personalities, priorities, brands, creative tastes, and budgetary restrictions. If you manage them all the same way, you’ll be in a world of trouble! Let’s explore the four archetypes you’ll likely deal with, and how to manage them correctly.
I recently had a chance to sit in on a fireside chat between Terry Stanley, contributor at Adweek, and Jean Freeman, (@jeanbeanfree) CEO of Zambezi, during Social Media Week (SMW). This fireside chat was important to sit in on for me because it gave me...read more
Are you involved with a client who is anxious to get started with Instagram advertising? Is your client's brand already using Instagram and spending far too much money on campaigns? Does your team have the ideal targeting tactic down? If you're seeking...read more
Marketing moves fast---there's no denying that. How can your agency keep up with the speed? Following industry news, learning at conferences, and keeping an ear to the ground isn't always enough. Every once and a while something reminds you that you need...read more
Always treasure a good client-agency relationship. Good relationships carry a level of trust that lets ideas transfer easily between organizations. They also make for speedy and effective project execution. But relationships are fragile things especially...read more
The Ultimate Social Media Guide for Digital Agencies Download The best marketing tidbit that you'll ever learn is to measure ROI in proper context. Social media and advertising are fundamentally different channels. That's why it's a mistake to compare the...read more
Your clients have their own personalities, priorities, brands, creative tastes, and budgetary restrictions. If you manage them all the same way, you’ll be in a world of trouble! Let’s explore the four archetypes you’ll likely deal with, and how to manage them correctly.read more
Get free thank-you e-cards for your clients! When it comes to working with your clients there's a big difference between being agreeable and easygoing, and being grateful to be working with your clients. Let's face it: clients can be difficult to work...read more
How much dust should you kick up to get your client's brand noticed on social media? Some marketers would argue a lot. We are in an age where people are completely saturated by brand messaging and advertising. So, brands have little choice but to come up with...read more
Who doesn't love winning? Running a social media contest is an amazing opportunity to amplify your brand, your products, and your services. With organic reach on the decline, social media contests are one of the few effective ways to boost your brand...read more
Social Media Week (SMW) events are a coveted gem in the enterprise marketing world. It's a chance for agencies and their clients to learn and ask questions about digital, marketing, and advertising agency industry trends. SMW is a hot event for the giants...read more
Without warning, Facebook subtly (albeit, discreetly) mentioned that they had made restrictions to their Application Program Interface (APIs). They dropped the bomb on April 4th, on their developer blog. For those who aren't familiar with developer jargon,...read more
Lets face it: marketing conferences don't always pop up at the best times. Sometimes tight deadlines strike and you cant attend. Other times the perfect conference sneaks up on you and its too late to register. Besides, it's difficult to gage how relevant...read more
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