Community-Led
Marketing Summit:
St. John’s
June 18, 2026 | 8:30 - 5pm | St. John’s, NL
Early bird passes: $150 | Regular passes: $199
What’s the
Community-Led
Marketing Summit?
The Community-Led Marketing Summit brings 300 marketers together in St. John’s to explore what it really looks like to build marketing around relationships, not reach.
Through practical talks and interactive workshops, you’ll learn how to create marketing that invites participation instead of passive consumption.
Early bird prices start at $150 CAD. Save $49 CAD for a limited time!
Pass sales end June 12, 2026.
Speakers from real communities
Our speakers and panelists are St. John’s–based marketers who’ve done the work –
launching campaigns, building communities, and testing what actually drives connection.
Joe Teo
CEO
Eddie Sheerr
Founder
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Emily Hickey
Founder
Sennah Yee
Senior Social Media Manager
Tori Anderson
Content Lead
Scottie MacDonald
VP of Marketing
Hayleigh Gregory
Digital Marketing Manager
Adam Puddicombe
VP of Marketing
Amy Fisher
Co-Founder and Co-CEO
Christina Garnett
Chief Community Officer
Melissa Pike
Founder and Brand Designer
Dylan Bridger
Email Marketing Specialist
Sheldon Payne
President
Sophie Harrington
Creative Director & Brand Designer
Stephanie Crombie
Employee Experience Manager
Iliyana Shoushounova
Content Marketing Manager
Jessica Lui
Social Media Manager
Lysle Hood
Product Marketing Manager
Included in your pass
19
Speakers
300
Marketers
10
Presentations
4
Networking breaks
The schedule
8:30-8:50
Doors open
Registration, coffee, networking
8:50-9:00
Kick off warm-up
Emily Hickey, Studio VERSŌ
9:00-9:10
Opening remarks
9:15-9:45
Community-led marketing: How belonging drives growth
Joe Teo and Iliyana Shoushounova, HeyOrca
9:50-10:15
Let's get inspired! How to create community-focused content
Lysle Hood and Jessica Lui, HeyOrca
10:20-10:40
Networking break
10:40-11:05
The science behind Hubspot's advocacy playbook -- and how to apply it to your own program
Christina Garnett, HeyOrca
11:10-11:35
How to craft emails that make people love you, buy from you, and refer you
Dylan Bridger, Dylan Bridger Email Marketing
11:40-12:10
Panel: Careers and leadership in marketing
Adam Puddicome, The Idea Factory; Amy Fisher, Aera; Sophie Harrington, SophieHarrington.com; moderated by Steph Crombie, HeyOrca
12:10-1:40
Lunch
1:40-2:05
Branding as belonging: Creating a resonant brand that ISN'T for everyone (and that's OK)
Melissa Pike, Paradise Brand Club
2:10-2:35
The afterparty strategy: Building cult communities one event at a time
Scottie Macdonald, Tori Anderson, and Hayleigh Gregory, Vish
2:35-3:00
Why your community is your most valuable AEO asset: A practical framework for AI search
Sheldon Payne, Newfound Marketing
3:00-3:30
Networking break
3:30-3:55
Authentic video starts locally: How small creators are making a big impact
Sennah Yee, CrowdRiff
4:00-4:25
From broadcast to brand: Building community beyond traditional media
Eddie Sheerr, Sheerr Weather
4:30-4:50
Closing remarks
All times are in the NL timezone.
Take a peek at our past Summit
Bursary passes available
To help make this event more accessible, we’re offering a limited number of bursary passes for those who would not otherwise be able to attend. If cost is a barrier, we encourage you to apply.
Frequently asked questions
Where and when is the Community-Led Marketing Summit 2026 taking place?
The summit will be held at the St. John’s Convention Centre in St. John’s, Newfoundland and Labrador, Canada, on June 18, 2026.
What is included in my pass?
Your pass includes full access to all keynotes, workshops, and networking events throughout the day. Lunch is available as an optional add-on during registration.
What happens if I can no longer make the conference?
While all passes are non-refundable, you can transfer your pass to another person.
Passes may be transferred to another individual up to 3 days before the event, and the original pass holder must notify Natalie at natalie@heyorca.com in writing with the new attendee’s full name and email address to confirm the transfer.
In the case of illness or emergency on the day of the event, same-day transfers may be permitted at the organizer’s discretion.
I can’t afford a full pass. Are there discounted options?
Yes! We are offering a limited number of bursary passes to help make the summit more accessible. If cost is a barrier, we encourage you to apply for a bursary pass.
Who should attend HeyOrca’s Community-Led Marketing Summit: St. John’s?
This summit is most useful to digital marketers and leaders.
Is the venue wheelchair accessible?
Yes, the venue is fully wheelchair accessible.
Will food be available at the event?
Water, tea, coffee, and small snacks will be provided throughout the day. You can purchase lunch as an additional add-on to your pass. There are many restaurant and cafe options available within a short walk from the venue.
Is parking available nearby?
Yes. The closest parking is the Water Street parking garage, located just a short walk from the venue. Please note that parking is paid and not included with your pass.