HeyOrca St. John's Community Summit 2025
November 28, 2025 from 8 am-1 pm; St. John's, Newfoundland
Join us in St. John’s this November for the HeyOrca Community Summit – a one-day event built for social media and marketing professionals who want to connect, learn, and recharge. Tickets are limited – grab yours now!
Why should I attend?
Each ticket comes with the chance to win one of two Mernini raincoats as well as a copy of Christina Garnett's new book "Transforming customer-brand relationships."
Tactics you can use on Monday
From community-focused content creation to AI tools, our sessions will be full of practical takeways you can put to use right away.
Local voices and stories
Hear from Newfoundland-based marketers, creators, and business owners who are building thriving communities right from here at home.
Meaningful connections
Meet other marketers, business owners, and creators in your community with networking breaks and interactive sessions.
Get to know your summit speakers
Why the future of marketing is community-led
Joe Teo
Co-founder & CEO
The Mernini story: how success is not overnight
Maria Halfyard
Founder
How to create content that builds community
Jessica Lui
Social Media Manager & Creator
How to make AI your best friend as a marketer
Jesse Luimes
Director of Marketing
How to make AI your best friend as a marketer
Stephanie Schwartz
Director of Product
More than miles: Building community through social media
Angelise States
Founder
Lessons from NL iconic brands on building communities in 2025
Ashley Roche
Content and Marketing Manager
Lessons from NL iconic brands on building communities in 2025
Emily Hickey
Founder
Agenda
8:00-8:30
Registration, coffee, networking
With a special morning movement session with Jim Russell from 8:15-8:30
8:30-8:55
Session 1: Why the future of marketing is community led
Joe Teo, HeyOrca
8:55-9:15
Session 2: More than miles: building community through social media
Angelise States, Mile One Rub Club
9:20-10:00
Session 3: How I went from 0-100k followers in 10 months (and how you can too)
Jessica Lui, HeyOrca
10:00-10:30
Networking
10:35-11:05
Session 4: Lessons from iconic NL brands on building communities in 2025
Joe Teo, Ashley Roche, Emily Hickey
11:10-11:40
Session 5: How to make AI your best friend as a marketer
Jesse Luimes & Stephanie Schwartz, HeyOrca
11:45-12:15
Session 6: The Mernini story: how success is not overnight
Maria Halfyard, Mernini
12:20-1:00
Closing remarks and networking
All times are in the NL timezone.
The venue
HeyOrca’s Community Summit will take place at Emera Innovation Exchange at 100 Signal Hill Rd.