HeyOrca: The social media management tool for agencies
How this marketing agency builds social movements with HeyOrca
Meet Daria Benedict, the Director of Social Media at Wondros, an independent global creative agency dedicated to solving complex communication challenges for mission-driven clients. Here's how she and her team use HeyOrca to manage social media – and spark worldwide change.
Manage all of social in one place
Daria and her team manage internationally recognized social campaigns for multiple brands. So it's important that each client has their own dedicated workspace. With HeyOrca, Daria creates client-specific content calendars and connects up to 10 social accounts to each calendar.
Then she adds her collaborators and adjusts their user roles and permissions. Since HeyOrca comes with unlimited users, she doesn't have to worry about paying extra for every user she adds.
Manage all of social in one place
Daria and her team manage internationally recognized social campaigns for multiple brands. So it's important that each client has their own dedicated workspace. With HeyOrca, Daria creates client-specific content calendars and connects up to 10 social accounts to each calendar.
Then she adds her collaborators and adjusts their user roles and permissions. Since HeyOrca comes with unlimited users, she doesn't have to worry about paying extra for every user she adds.
Plan and preview content
Using HeyOrca's content calendar, Daria's team strategizes posts around important dates and trends. Then they use the desktop and mobile preview tool to ensure their posts look accurate and consistent across devices.
Plan and preview content
Using HeyOrca's content calendar, Daria's team strategizes posts around important dates and trends. Then they use the desktop and mobile preview tool to ensure their posts look accurate and consistent across devices.
Create content faster
To save time on cross-posting, Daria's team uses HeyOrca to copy posts across their social accounts.
She says, "The 'duplicate' feature became our best friend; we were able to send a single post to approval to the clients, and once they approved in the platform, we had the green light to simply duplicate the post onto all the remaining channels."
Create content faster
To save time on cross-posting, Daria's team uses HeyOrca to copy posts across their social accounts.
She says, "The 'duplicate' feature became our best friend; we were able to send a single post to approval to the clients, and once they approved in the platform, we had the green light to simply duplicate the post onto all the remaining channels."
Approval and automation
When Daria's posts are ready for approval, she sends her stakeholders a shareable link. Her clients can approve, reject, or leave feedback on posts – all without logging in!
Psst! HeyOrca's built-in approval system is easy even for less tech-savvy clients. Of a recent campaign, Daria says, "The stakeholders on the client side weren't used to working with fast-paced social approvals, but they breezed through the approvals process thanks to HeyOrca."
Approval and automation
When Daria's posts are ready for approval, she sends her stakeholders a shareable link. Her clients can approve, reject, or leave feedback on posts – all without logging in!
Psst! HeyOrca's built-in approval system is easy even for less tech-savvy clients. Of a recent campaign, Daria says, "The stakeholders on the client side weren't used to working with fast-paced social approvals, but they breezed through the approvals process thanks to HeyOrca."
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting tools come into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. She can also create custom reports, schedule automated reports, and leverage AI-powered report summaries. This data-driven approach informs future decisions and improvements.
Analyze Engagement and Optimize
Finally, here’s where HeyOrca's reporting tools come into play. Daria's team analyzes engagement metrics like likes and shares, gaining insights into their strategy's effectiveness. She can also create custom reports, schedule automated reports, and leverage AI-powered report summaries. This data-driven approach informs future decisions and improvements.
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Client-specific calendars
Take it from Daria: "The ability to separate calendars with different levels of visibility is great for our internal teams to be aware of what we're posting while keeping internal comments invisible to the clients, all without disrupting our workflow."
Colour-coded events
It's important that Daria's team plans their posts around relevant events, holidays, and trends. HeyOrca makes it easy to visually mark special events and campaigns right on the content calendar. Daria can even auto-add regional holidays.
Simple cross-posting tools
HeyOrca makes it easy to keep social content consistent across multiple accounts. Daria's team uses the "copy post" tool to duplicate posts across their content calendar. They can also use HeyOrca to create posts in bulk.
Easy content approvals
HeyOrca's built-in approval system helps Daria and her team eliminate back-and-forth email chains and Slack messages. Once her clients approve posts, HeyOrca automatically publishes them at the scheduled time.
Robust social media reports
Daria says, "The HeyOrca reporting suite is perfect for our social media content team to view day-to-day, allowing us to see what content is performing best, which in turn guides our content strategy for upcoming posts."
Frequently Asked Questions
How do I create and schedule a Pin in HeyOrca?
To upload and schedule Pinterest content in HeyOrca, first connect your Pinterest account to HeyOrca. Drag and drop your media into your HeyOrca calendar, or press the “Create post” button. Then add your Pin details, including caption, Pin title, and destination link. Use the drop-down to select the board to which you want your content pinned. When you’re happy with your Pin preview, adjust the “Post stage” to the appropriate stage: Awaiting Approval, Approved, or Publish Now.
Can I draft, review, and approve Pins before publishing?
Yes, you can draft, review, and approve your Pinterest content in HeyOrca before your Pins are published. HeyOrca categorizes Pins by five stages: Draft, Awaiting Approval, Approve, Revise, and Publish Now. You can manage the stages of each Pin individually or in bulk.
Can I see Pinterest content alongside other social channels in my calendar?
Yes, your HeyOrca content calendar will give you a birds-eye view of your scheduled Pinterest content alongside posts you have scheduled for other social media channels, like Instagram, Facebook, TikTok, and LinkedIn.
How do I connect my Pinterest account to HeyOrca?
To connect your Pinterest account to HeyOrca, first make sure you are logged into the correct Pinterest account in a separate browser. Then, navigate to your HeyOrca Calendar Settings and click Add Account. Select Pinterest and follow the on-screen instructions to grant HeyOrca access to publish your Pins.
Does HeyOrca integrate with Google Business Profile?
Yes, HeyOrca supports Google Business Profile in addition to Instagram, Facebook, LinkedIn, X (Twitter), YouTube and YouTube Shorts, Threads, TikTok, and Pinterest.
Does HeyOrca’s Google Business Profile scheduler have an approval process?
Yes! When you use HeyOrca Basic or Pro to manage your Google Business Profile, you can have your stakeholders – including clients and team members – approve your posts before they’re published.