Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Can I schedule YouTube videos with HeyOrca?
You sure can! HeyOrca allows you to schedule, approve, and publish YouTube videos and YouTube shorts. Your video can be a maximum of 10 minutes long, and your short can be up to 60 seconds long.
Does HeyOrca support scheduling YouTube Shorts?
Yes, social media marketers choose HeyOrca to publish their YouTube shorts. Your YouTube short should have a 9:16 aspect ratio, and it should be no longer than 60 seconds. You can upload your own custom thumbnail or choose a frame from your video.
Can I manage multiple YouTube channels in HeyOrca?
Yes, you can manage multiple YouTube channels in HeyOrca. Every HeyOrca calendar supports 10 social media profiles. That means you can connect 10 YouTube channels to a single calendar, or you can connect a combination of YouTube channels and other social media platforms.
How do I upload and schedule a YouTube video in HeyOrca?
To upload and schedule a YouTube video in HeyOrca, first connect your YouTube channel to HeyOrca. To upload your own thumbnail, you will also need to verify your YouTube channel via a phone number. To start your post, drag and drop your video file into your HeyOrca calendar, or press the “Create post” button. Input your post details, including video description, video title, audience settings, optional first comment, and optional thumbnail. Schedule your post or mark it as “Awaiting approval” by adjusting the “Post stage.”
Can I draft, review, and approve YouTube videos before publishing?
Yes, you can draft, review, and approve YouTube videos in HeyOrca before they’re published. In HeyOrca, there are 5 stages you can use to manage a post’s publishing status: Draft, Awaiting Approval, Approve, Revise, and Publish Now.
Can I see YouTube content alongside other social channels in my calendar?
Absolutely! When you manage social media in HeyOrca, you can see your posts across all your channels – including YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Pinterest, Threads, TikTok, and Google Business Profile – on your calendar.