Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Why should I use a Google Business Profile scheduler like HeyOrca?
Using a Google Business Profile scheduler like HeyOrca helps you and your team maintain a consistent posting schedule, plan your content in advance without daily manual work, and get content approved by the appropriate stakeholders before its published. HeyOrca also makes it easy to manage your Google Business Profile alongside your other social media accounts, including Instagram, LinkedIn, Pinterest, Facebook, and more.
Does HeyOrca’s Google Business Profile scheduler let me add buttons to my posts?
Yes, when you schedule a Google Business Profile post in HeyOrca, you can add an optional call-to-action button to your post. Choose from the following button labels: Book, Order online, Buy, Learn more, Sign up, Call now.
Can I manage multiple Google Business Profile accounts in HeyOrca?
Yes, you can manage multiple Google Business Profile accounts in HeyOrca. You can connect up to 10 social media accounts to each HeyOrca content calendar. That means you can connect up to 10 Google Business Profile accounts, or you can connect a combination of Google Business Profile and other social media accounts, including Instagram, LinkedIn, and Facebook. Please note, however, that Google’s API presents some publishing limitations for businesses that Google deems franchises or chains. For more details on posting to Google Business Profile, see our how-to guide.
How do I create and schedule a Google Business Profile post in HeyOrca?
To post an update to Google Business Profile via HeyOrca, first connect your Google Business Profile to HeyOrca. Then, drag and drop your media into your calendar. Alternatively, you can click the “Create post” button to get started. Add your post details, including caption and optional call-to-action button with destination URL. When you’re ready for your stakeholder(s) to approve your post, adjust the “Post stage” to Awaiting Approval. Don’t need approval? Choose Approved instead. HeyOrca will publish your approved posts at the time and date you set.
Can I draft, review, and approve Google Business Profile posts before publishing?
Yes, HeyOrca’s built-in content approval tool helps you draft, review, and approve your Google Business Profile posts before they’re published. In HeyOrca, you can manage your posts using five post stages: Draft, Awaiting Approval, Approve, Revise, and Publish Now. Choose to manage these stages for each post individually or in bulk.
Can I see Google Business Profile content alongside other social channels in my calendar?
Yes, your HeyOrca calendar wil give you a comprehensive view of your social media strategy by showing you your posts for Google Business Profile alongside your posts scheduled for other social media platforms, including LinkedIn, Instagram, Facebook, and more.