Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Does HeyOrca support social listening?
Yes, HeyOrca’s social listening suite helps brands and agencies monitor mentions, track community sentiment, analyze competitor performance, and discover brand advocates. If you’re using HeyOrca Pro, your plan includes our social listening tools. If you’re on a HeyOrca Basic plan, you can add social listening to your workspace as an add-on.
How many social media accounts are included in HeyOrca?
All calendars come with up to 10 social media accounts. Need more? Additional accounts are just $10 each per month.
Does HeyOrca provide social media reports and analytics?
We sure do! HeyOrca Pro comes with advanced social media reports – so you can prove your impact to your team, clients, and other stakeholders.
In your reporting dashboard, you’ll see the following social media reports: Facebook, Instagram, Instagram Demographics, LinkedIn Personal, LinkedIn Company Pages, TikTok, X (Twitter), and Custom Reports. You can use these reports to track follower growth, measure engagement, discover top posts, compare date ranges, and more. You can also automate your reports to be emailed to your key contacts on the schedule of your choice.
Not a HeyOrca Pro user? Choose HeyOrca’s Reporting add-on to apply social media reports to your Basic plan.
What social networks can I publish to with HeyOrca?
Facebook, Instagram, LinkedIn, TikTok, Threads, YouTube, X, Google Business Profile, Pinterest, and even more via mobile notifications.
How can my clients access HeyOrca?
Set them up as external stakeholders so they can approve, reject, or give feedback – without logging in. Just send a secure shareable link, and you control what they see.
What makes HeyOrca different from other social media management tools?
We make client collaboration easy, schedule content effortlessly, build engaged communities, and every plan comes with unlimited users – keeping your team on the same page.