Small Business

East Coast Glow is a wildcrafted skincare brand based in Newfoundland and Labrador. As a growing small business, social media eventually became too much for their studio manager to handle. So, in 2022, Amanda Fisher joined the team as Social Media and Communications Developer.

She knew she needed a tool to help them develop a content planning process for social media. A tool optimized for collaboration was important. With HeyOrca, everyone on the team can see what’s being posted, which helps with content approvals and allows anyone to step in to make edits as needed.

Amanda’s Content Planning Process

Now in a groove of planning content for East Coast Glow in HeyOrca, Amanda shared her process.

Quarterly content planning meeting

Amanda starts with a team meeting each quarter to plan content for the next three months.

Quarterly content planning meeting

Amanda starts with a team meeting each quarter to plan content for the next three months.

Weekly content scheduling in HeyOrca

Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.

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Weekly content scheduling in HeyOrca

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Get the necessary approvals & schedule posts

Once everything is uploaded for the week, Amanda notifies Karen, a business owner, so she can review the content and give any necessary approvals. All pending posts are then scheduled to be published.

Get the necessary approvals & schedule posts

Weekly team meeting

A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.

Weekly team meeting

5 HeyOrca Features Amanda Uses to Take Back Her Day

Now posting consistently with HeyOrca, Amanda shared her five favourite features that help her take back her day.

Scheduling

Being able to create and schedule posts right in HeyOrca has been a game changer. For example, when planning a vacation Amanda was able to schedule posts far in advance, so social media was taken care of while she was away. “Everything was publishing as I was sat on the beach in Portugal”, she explained.

Approvals

The platform’s approval settings allow Amanda to get Karen’s feedback with little delay in her planning process. Amanda explained: “There's lots of content where I can just go with it because it's been on our website, but there are other things where I need Karen’s approval. So, I ask her to pop into HeyOrca to take a look and we can go ahead and publish from there.”

Copy Post Feature

Amanda also likes the simplicity of being able to copy posts between platforms. “I love the ability to copy posts to other platforms, so I can take my Instagram content and add it to Facebook really easily.”

Media Library (with Folders)

This feature allows Amanda and her team to store a variety of photos and videos right in HeyOrca and organize them into folders. She says: “It’s been fantastic for us because we have many different categories of photos, so having them organized into folders helps us find things more easily.”

Text to Media Library

Looking for an easier way to upload photos to HeyOrca’s Media Library, Amanda reached out to the support team. This led to the Text to Media Library feature that allows users to send content to HeyOrca via text message. “Now we can send photos from our phone, right to the library. I love that feature”, she explained.

Streamlined Social Media Management - Made Easy

Using HeyOrca, Amanda has successfully created a planning process for East Coast Glow’s social media. Enabling team collaboration and flexibility, HeyOrca has allowed the organization to post more consistently to showcase its unique story and wildcrafted products.

Frequently Asked Questions

Can I use HeyOrca Reports if I manage multiple clients?

Yes, HeyOrca Reports is perfect for social media agencies and teams that manage multiple clients. With HeyOrca, each of your clients will get their own reporting and analytics dashboard, so you can keep your clients’ data (and social media content) separate.

Can I filter paid and organic metrics with HeyOrca Reports?

HeyOrca Reports does show select paid and organic breakdowns available through platform APIs. For example, you can use HeyOrca Reports to filter paid and organic Instagram account engagement, LinkedIn audience growth, and Facebook impressions and page likes.

Which plan should I choose if I want advanced social media reports?

HeyOrca’s Pro plan is the best choice for social media teams and agencies that need advanced reports, including Facebook and Instagram competitor reports, custom cross-channel reports, Instagram demographics reports, automated reports, and more. For more help picking the perfect plan, book a personalized tour.

Is HeyOrca’s solo plan actually free?

Yes, HeyOrca Solo is *actually* free and there’s no credit card required.

How do I access HeyOrca’s free solo plan?

To access our free plan, HeyOrca Solo, click the “Get started” button above. After filling out a few fields in the sign-up form, you’ll be brought into the HeyOrca desktop app where you can start connecting your social accounts, building out your social media content calendar, and scheduling your content.

Note: all Solo plan users get two weeks of free access to our Pro plan first (ie, unlimited posts, users, and more - yay!). After two weeks, your account will seamlessly transition back to the Solo plan's free features.

Does every HeyOrca plan include a shareable calendar link?

Yes, HeyOrca Basic, Standard, and Pro plans include a shareable calendar. Simply send your client or stakeholder the unique link so they can preview, approve, and leave feedback on your posts without logging in.