Small Business
East Coast Glow is a wildcrafted skincare brand based in Newfoundland and Labrador. As a growing small business, social media eventually became too much for their studio manager to handle. So, in 2022, Amanda Fisher joined the team as Social Media and Communications Developer.
She knew she needed a tool to help them develop a content planning process for social media. A tool optimized for collaboration was important. With HeyOrca, everyone on the team can see what’s being posted, which helps with content approvals and allows anyone to step in to make edits as needed.
Quarterly content planning meeting
Amanda starts with a team meeting each quarter to plan content for the next three months.
Quarterly content planning meeting
Amanda starts with a team meeting each quarter to plan content for the next three months.
Weekly content scheduling in HeyOrca
Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.
Weekly content scheduling in HeyOrca
Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.
Get the necessary approvals & schedule posts
Once everything is uploaded for the week, Amanda notifies Karen, a business owner, so she can review the content and give any necessary approvals. All pending posts are then scheduled to be published.
Get the necessary approvals & schedule posts
Once everything is uploaded for the week, Amanda notifies Karen, a business owner, so she can review the content and give any necessary approvals. All pending posts are then scheduled to be published.
Weekly team meeting
A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.
Weekly team meeting
A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.
5 HeyOrca Features Amanda Uses to Take Back Her Day
Now posting consistently with HeyOrca, Amanda shared her five favourite features that help her take back her day.
Scheduling
Being able to create and schedule posts right in HeyOrca has been a game changer. For example, when planning a vacation Amanda was able to schedule posts far in advance, so social media was taken care of while she was away. “Everything was publishing as I was sat on the beach in Portugal”, she explained.
Approvals
The platform’s approval settings allow Amanda to get Karen’s feedback with little delay in her planning process. Amanda explained: “There's lots of content where I can just go with it because it's been on our website, but there are other things where I need Karen’s approval. So, I ask her to pop into HeyOrca to take a look and we can go ahead and publish from there.”
Copy Post Feature
Amanda also likes the simplicity of being able to copy posts between platforms. “I love the ability to copy posts to other platforms, so I can take my Instagram content and add it to Facebook really easily.”
Media Library (with Folders)
This feature allows Amanda and her team to store a variety of photos and videos right in HeyOrca and organize them into folders. She says: “It’s been fantastic for us because we have many different categories of photos, so having them organized into folders helps us find things more easily.”
Text to Media Library
Looking for an easier way to upload photos to HeyOrca’s Media Library, Amanda reached out to the support team. This led to the Text to Media Library feature that allows users to send content to HeyOrca via text message. “Now we can send photos from our phone, right to the library. I love that feature”, she explained.
Streamlined Social Media Management - Made Easy
Frequently Asked Questions
Can I schedule YouTube videos with HeyOrca?
You sure can! HeyOrca allows you to schedule, approve, and publish YouTube videos and YouTube shorts. Your video can be a maximum of 10 minutes long, and your short can be up to 60 seconds long.
Does HeyOrca support scheduling YouTube Shorts?
Yes, social media marketers choose HeyOrca to publish their YouTube shorts. Your YouTube short should have a 9:16 aspect ratio, and it should be no longer than 60 seconds. You can upload your own custom thumbnail or choose a frame from your video.
Can I manage multiple YouTube channels in HeyOrca?
Yes, you can manage multiple YouTube channels in HeyOrca. Every HeyOrca calendar supports 10 social media profiles. That means you can connect 10 YouTube channels to a single calendar, or you can connect a combination of YouTube channels and other social media platforms.
How do I upload and schedule a YouTube video in HeyOrca?
To upload and schedule a YouTube video in HeyOrca, first connect your YouTube channel to HeyOrca. To upload your own thumbnail, you will also need to verify your YouTube channel via a phone number. To start your post, drag and drop your video file into your HeyOrca calendar, or press the “Create post” button. Input your post details, including video description, video title, audience settings, optional first comment, and optional thumbnail. Schedule your post or mark it as “Awaiting approval” by adjusting the “Post stage.”
Can I draft, review, and approve YouTube videos before publishing?
Yes, you can draft, review, and approve YouTube videos in HeyOrca before they’re published. In HeyOrca, there are 5 stages you can use to manage a post’s publishing status: Draft, Awaiting Approval, Approve, Revise, and Publish Now.
Can I see YouTube content alongside other social channels in my calendar?
Absolutely! When you manage social media in HeyOrca, you can see your posts across all your channels – including YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Pinterest, Threads, TikTok, and Google Business Profile – on your calendar.