Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
What social media platforms can I schedule content to?
You can use HeyOrca to schedule and auto-publish social media posts to Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, Pinterest, Threads, and Google Business Profile. Direct publishing for Bluesky is coming soon. To schedule content for other social media platforms, including Facebook Groups, connect a placeholder account in HeyOrca. We’ll send you a notification via mobile app or email when it’s time to manually publish your post.
Can I use HeyOrca to add trending audio to my posts?
Due to API limitations, social media schedulers like HeyOrca are unable to support trending audio for posts set to auto-publish. To add trending audio to your post, we recommend scheduling your post in HeyOrca and setting its publishing details to Notification. Then add a publishing note to indicate the audio you wish you use. We’ll send you a notification when it’s time to set your post live, at which point you can publish the post manually with the trending audio.
Can I use HeyOrca to tag other accounts in my posts?
Yes! When you schedule your social media posts in HeyOrca, you can tag Facebook Business Pages, X (Twitter) handles, Instagram handles, TikTok handles, and LinkedIn Company Pages and member profiles. HeyOrca supports other tags too, including Instagram product tags, Instagram location tags, Facebook location tags, and LinkedIn location tags.
What types of messages can I view and respond to using HeyOrca’s community management tools?
HeyOrca’s community management suite supports comments, direct messages, and mentions on Instagram and Facebook; comments and mentions on LinkedIn; and comments on TikTok.
Can I filter and sort messages with HeyOrca’s social inbox?
Yes! With HeyOrca’s Social Inbox, you can view all messages across your connected accounts or narrow it down to specific message types and platforms. You can also sort your social inbox to show messages from newest to oldest or oldest to newest, and you can filter your social inbox to see messages you’ve already resolved.
What HeyOrca plan comes with community management tools?
HeyOrca’s community management suite is available on our Pro plan. To compare HeyOrca pricing plans, please visit the HeyOrca pricing page.