Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Does HeyOrca’s Instagram Bio Link tool include click tracking?
Yes, Instagram Bio Link Click Tracking is available on all HeyOrca plans. This tool will help you measure the success of your Instagram strategy by tracking clicks across your linked posts and CTA buttons.
Can HeyOrca’s Bio Link tool be used across other apps, like TikTok, or just Instagram?
You can share your HeyOrca Bio Link anywhere, including in your TikTok bio; however, the links on the landing page will be associated with posts published to Instagram. If you’re cross-posting your Instagram content to other platforms, sharing your HeyOrca Bio Link on those platforms can be an effective part of your social media strategy.
Which social media platforms does HeyOrca’s Brand Monitoring Report support?
Your HeyOrca Brand Monitoring Report is compatible with Facebook, Instagram, LinkedIn, and TikTok.
Does my brand need to be tagged in a post for it to appear in the Brand Monitoring Report?
Yes, for a post to appear in your Brand Monitoring Report, your brand needs to be @mentioned in the post. To see posts for specific campaigns or themes, you can apply keywords to your report to filter results.
How do I save inspo to my HeyOrca Inspo Library?
To save inspo from your desktop, simply copy and paste the post’s URL to your library. To save inspo from your mobile device, download the free HeyOrca mobile app – you’ll be able to share content directly to your Inspo Library via Instagram or TikTok’s “share” button, or add the post by copying and pasting the URL. For more detailed instructions, check out our how-to guide.
What kind of content can I save to my HeyOrca Inspo Library?
At this time, HeyOrca’s Inspo Library supports Instagram reels and feed posts, and TikTok videos and images.