Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Does the Brand Monitoring report show real-time data?
Yes, HeyOrca’s Brand Monitoring reports show real-time data.
Can the sentiment tool handle sarcasm, emojis, or slang in comments?
Yes, HeyOrca's sentiment analysis tool can detect sarcasm, emojis, and slang with accuracy; however, if the sentiment is mislabeled, you can adjust the label as you see fit.
Can HeyOrca's sentiment analysis tools help me identify potential social media crises early?
Yes, Trending Keywords can help you spot potential crises by showing terms trending within your community and whether they are positive, negative, or neutral.
Why should I invest in a brand monitoring tool for my social media?
A brand monitoring tool like HeyOrca’s Brand Monitoring Report gives you real-time insight into how people talk about your brand across social media. It helps you quickly spot positive trends, uncover issues before they escalate, and identify your most active brand advocates. For brands and marketing teams that value community-building, tracking mentions, sentiment, and comments is a vital part of reputation management.
How can brand monitoring improve my brand's social media?
HeyOrca’s Brand Monitoring Report helps you improve your social media strategy by revealing what your community cares about and how they feel about your posts. It highlights what pieces of content resonate, which topics spark conversation, and where sentiment shifts. These insights help you create better content, join meaningful conversations, tailor campaigns to audience needs, and strengthen overall brand perception.
Does HeyOrca integrate with X (Twitter)?
Yes, HeyOrca supports X in addition to YouTube and YouTube Shorts, Instagram, Facebook, LinkedIn, Pinterest, Threads, TikTok, and Google Business Profile.