Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “As you say, it’s helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Does HeyOrca’s X (Twitter) scheduler have an approval workflow?
Yes, HeyOrca Basic and HeyOrca Pro include a social media content approval system. Clients and stakeholders can approve your X (Twitter) content without logging in. Once your post(s) have been approved, HeyOrca will automatically publish them at the time and date you set.
Can I schedule X (Twitter) videos and GIFs with HeyOrca?
Yes, social media marketers use HeyOrca to publish videos and GIFs to X (Twitter). You can also use HeyOrca to post text posts, links, images, and reposts to X accounts.
Can I manage multiple X (Twitter) accounts in HeyOrca?
Yes, HeyOrca lets you manage multiple X accounts. Each HeyOrca calendar supports up to 10 social profiles. You can connect up to 10 X accounts, or mix X with other platforms like Facebook, Instagram, YouTube, and LinkedIn.
Can I draft, review, and approve X (Twitter) posts before publishing?
Yes! In HeyOrca, there are five stages you can assign to your post(s): Draft, Awaiting Approval, Approve, Revise, and Publish Now. When you’re ready to get content approved, simply select your post(s) and generate a shareable link. Your clients or stakeholders will use the link to approve, reject, or leave feedback on posts without logging in. When your content is marked as approved, HeyOrca will automatically publish your post(s) on the schedule you set.
Does HeyOrca support X (Twitter) analytics and reports?
Yes, HeyOrca supports X analytics and reports. Social media marketers use HeyOrca to report on follower growth, likes, impressions, reposts, and more. HeyOrca also supports AI-powered report summaries so you can speed up data analysis, custom reports so you can compare your cross-channel performance, and automated reports so you can schedule reports to be emailed to your stakeholders.
Can I see X (Twitter) content alongside other social channels in my calendar?
Yes, in HeyOrca, you can see your X posts on your social media content calendar alongside your posts for YouTube, Instagram, Facebook, LinkedIn, Pinterest, Threads, TikTok, and Google Business Profile.