How real social media managers use HeyOrca's Instagram Bio Link tool (with examples)
If you’re searching for the best Instagram Bio Link tool for social media teams and agencies, real-world insight is a great place to start.
We asked four social media managers how they’re using HeyOrca’s Instagram link-in-bio feature, and their answers go beyond the basics. They’re using this tool to turn one simple link into a powerful traffic and community driver.
Dive in below to inspire your own social media strategy.
4 ways social media marketers use HeyOrca's Instagram Bio Link tool
We spoke with social media marketers from different industries to discover how they use HeyOrca's Instagram Bio Link tool. Here's what they had to say.
1. Using HeyOrca's Instagram Bio Link in the tourism industry
"Envision Saint John is the Saint John Region’s lead economic development and visitor attraction agency, tasked with sustainably growing our economy and population. We manage the destination brand, Discover Saint John, which is our visitor-focused channels. We also manage a place brand, the Saint John Region, and our Agency brand, both of which speak primarily to residents and the business community.
Having multiple accounts with very different audiences, it was initially difficult to find the right tool to help us share additional information that went with what we were posting. A variety of social media management tools don’t offer a Link in Bio option, or if they do, it can be difficult to manage and update – so learning about HeyOrca’s was a big factor in our decision to switch to the platform.
Our Discover Saint John Link in Bio site is set up so that our most-searched for pages on our website are front and centre. From there, we link every post to somewhere for additional information – it might be a page on our site, it might be a partner’s page, or somewhere totally different. We’re frequently sharing upcoming events and things to do in the Saint John Region, so having the ability to include more information has been so helpful for us to make information as accessible as possible across our platforms.
Our Envision Saint John Link in Bio isn’t used as frequently as our Discover one is, so it isn’t as detailed. Most of the links here are to information on our own website, or about Agency events and updates. Keeping this as straightforward as possible has helped us keep our Envision information organized, and makes it easy for us to direct folks to the information they are looking for.
As an Agency constantly providing information to others, having the Link in Bio feature makes it possible for us to share meaningful posts and messaging on our Instagram platforms." – Olivia Desroches, Integrated Marketing Specialist
2. Using HeyOrca's Instagram Bio Link in the telecommunications industry
"I use the Link in Bio to extend the conversation from Instagram to our website or external webpages so our community can learn more about our products and services as well as thought leadership and insights from our leadership team. It's a great way to provide our audience with additional content resources beyond Instagram.
Having this function within HeyOrca makes my life 10x easier, as I can link my individual posts to specific webpages without having to go into the Instagram app on mobile. And while I don't currently use the customizable features HeyOrca offers, having the ability to make subtle changes to the Link in Bio so it's more on brand and engaging for the audience is just one the many ways in which HeyOrca prioritizes its customers and champions social media managers." – Laura Taylor, Social Media Manager
3. Using HeyOrca's Instagram Bio Link in the arts and events industry
"The Bio Link feature has been a game changer for my team! From sharing our new blog posts and media interviews to ticket links, registration forms, and more, it’s incredibly helpful to have everything in one place for both our team and our audience. It’s been a great tool in helping our audience keep up with the latest at ArtPrize!" – Ally Fulton, Digital Marketing Manager
4. Using HeyOrca's Instagram Bio Link in the Consumer Packaged Goods (CPG) industry
"We use the bio link tool for several of our CPG social clients to drive users to things like recipes that live on the brand websites, product pages for product announcements, and giveaway rules and landing pages." – Lauren Ianuzi, Director of Social Media
Summary
As these social media managers show, the right Instagram Bio Link tool can do more than just point to a homepage . . . it can support campaigns, build stronger communities, and simplify your social media workflow.
HeyOrca’s Instagram bio link feature is designed with teams and agencies in mind, making it easy to organize content and give your community quick access to what matters most.
If you're ready to upgrade your Instagram strategy, give HeyOrca’s Instagram bio link tool a try for free.
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