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User Story: Ellipsis Digital

The Scenario

So you have a social media campaign that requires a lot of planning, content and input from various stakeholders. For that, you need a solution that will allow you to seamlessly go from planning to execution. That scale of a campaign was exactly what Ellipsis Digital was engaged by their client to run. Jonathan Clemens of Ellipsis Digital tells us why his team chose HeyOrca as their social media management platform of choice:"Our client, the City of London (Ontario) hired us to launch a social media campaign to support the initial phase of its new Rapid Transit initiative, Shift London. Especially considering the potentially contentious subject matter, we needed a process that would allow us to quickly and accurately provide editorial reviews of our content, client feedback and approvals.

Result

HeyOrca was the ideal platform and it worked great for us planning the campaign and its content internally within our agency between the social media team and our copywriters, and it also allowed us to secure approvals in a comprehensive and timely way with our client representatives. It showed the content in a visual way, helping us to avoid tedious spreadsheets and ensuring that our clients understood the content and its context, which helped to assure them that the messaging and supporting images were on point."

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