The Orcademy: Content Creation Bootcamp
August 2026 | Four online sessions | Free
The Content Creation Bootcamp is a free, four-part webinar series for real social media managers with real constraints – small teams, limited time and resources, and the pressure to prove the value of social.
Throughout the four sessions, you'll learn how to build a stronger social media strategy, create engaging content for "boring" industries, understand what makes content perform, and build systems that help you do more with less.
Learn from social media marketers like you
Our speakers are social media marketers who create great content with real-world constraints and experience. They'll share their learnings, practical frameworks, honest lessons, and examples you can actually apply to your own brand.
Rachel Amick
Content Marketing Manager
Lysle Hood
Product Marketing Manager
Jessica Lui
Social Media Manager
Speaker TBD
Speaker TBD
Speaker TBD
The sessions
August 11, 2026
Build a social media strategy that makes your community (and your boss) happy
Learn how to create a strategy that balances business objectives with content your audience genuinely wants to engage with.
August 13, 2026
How to create great social media content for “boring” industries
Hear from marketers in traditionally "unexciting" industries as they share how they consistently create content their communities care about.
August 18, 2026
What engaging social media content actually looks like
We’ll break down the anatomy of engaging content – from strong hooks and brand voice to storytelling, formatting, visuals, and calls to action. Plus, how to keep content ideas flowing.
August 20, 2026
How to do the most on social with a small team
Learn how to make the most of a small social media team by turning one idea into multiple pieces of content, prioritizing what matters most, reducing back-and-forth, and building simple systems that help you stay consistent even with limited capacity.
All sessions will be from 2:00 - 2:45pm ET.
Can’t make these days or times?
Sign up and we’ll send you the replays!
Frequently asked questions
Who is HeyOrca’s Content Creation Bootcamp for?
The HeyOrca Content Creation Bootcamp is for real social media managers who deal with actual, real-world constraints such as tight budgets, small teams, and having to prove the value of social to stakeholders. The Bootcamp will help social media managers build stronger social media strategies, create engaging content for "boring" industries, understand what makes content perform, and build systems that help them do more with less.
When is the HeyOrca’s Content Creation Bootcamp taking place?
HeyOrca’s Content Creation Bootcamp is taking place from August 11 to August 20, 2026. We will have four sessions: August 11, August 13, August 18, and August 20. Each session will be from 2:00-2:45 pm ET.
Where is HeyOrca’s Content Creation Bootcamp taking place?
HeyOrca’s Content Creation Bootcamp is being held virtually! Sign up at heyorca.com/content-bootcamp to reserve your spot.
How much do tickets to HeyOrca’s Content Creation Bootcamp cost?
Tickets to HeyOrca’s Content Creation Bootcamp are completely FREE!
What if I can’t attend some or all of the sessions live?
If you can’t attend the sessions of HeyOrca’s Content Creation Bootcamp live, we will send you recordings straight to your email so you can watch whenever is convenient for you.