The Orcademy: Content Creation Bootcamp
August 2026 | Four online sessions | Free
The Content Creation Bootcamp is a free, four-part webinar series for real social media managers with real constraints – small teams, limited time and resources, and the pressure to prove the value of social.
Throughout the four sessions, you'll learn how to build a stronger social media strategy, create engaging content for "boring" industries, understand what makes content perform, and build systems that help you do more with less.
Learn from social media marketers like you
Our speakers are social media marketers who create great content with real-world constraints and experience. They'll share their learnings, practical frameworks, honest lessons, and examples you can actually apply to your own brand.
Darcy Boucher
Founder and CEO
Rachel Amick
Content Marketing Manager
Katrina Filman
Media & Marketing Manager
Caitlin O'Higgins
Social Media Advisor
Megan Judd
Account Manager
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Jessica Lui
Social Media Manager
Lysle Hood
Product Marketing Manager
The sessions
August 11, 2026
Build a social media strategy that makes your community (and your boss) happy
Learn how to create a strategy that balances business objectives with content your audience genuinely wants to engage with.
August 13, 2026
How to create great social media content for “boring” industries
Hear from marketers in traditionally "unexciting" industries as they share how they consistently create content their communities care about.
August 18, 2026
What engaging social media content actually looks like
We’ll break down the anatomy of engaging content – from strong hooks and brand voice to storytelling, formatting, visuals, and calls to action. Plus, how to keep content ideas flowing.
August 20, 2026
How to do the most on social with a small team
Learn how to make the most of a small social media team by turning one idea into multiple pieces of content, prioritizing what matters most, reducing back-and-forth, and building simple systems that help you stay consistent even with limited capacity.
All sessions will be from 2:00 - 2:45pm ET.