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Social media AI
for teams and agencies that care about quality

Oscar AI helps social media marketers brainstorm ideas, review past posts, refine captions, and match brand voice – without generating generic content.

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HeyOrca's content calendar set to a monthly view surrounded by LinkedIn posts and a line graph depicting LinkedIn analytics
Chat screen showing social media manager asking Oscar to help refine a caption for a social media post.

Built for marketers who want to:

Discover (and fill) gaps in your social media content plan
Craft on-brand captions that delight clients AND communities
Get relevant suggestions to improve your performance

How it works

HeyOrca’s AI tool supports your process. You stay in control.

Start with a draft or idea

The creative process starts with you! Kick things off by uploading your media, drafting a caption, or selecting a prompt.

Improve your posts with AI

Chat with Oscar to brainstorm new angles, look at past posts, explore rewrites, improve tone, and more. Oscar won’t make any changes without your approval.

Add the finishing touches

AI is part of the process. But it’s not the *whole* process. After you apply Oscar’s suggestions, polish your content and make it your own.

Here’s how marketers create quality content with Oscar AI

Get more personalized help with your strategic content planning
Oscar helps your team spot gaps in your content strategy, uncover insights from past performance, and turn those insights into recommendations based on what’s actually working.

It can also help you get more from the content you’ve already created – like turning a newsletter into social posts or building on a high-performing post to create your next great piece of content.
HeyOrca content calendar with open AI chat bubble with message from Oscar that says, "Here are your main content opportunities for April, based on what's on the calendar now."
HeyOrca social media post with green pop-up that says: "Brand voice score 85%."
Own your brand voice
Write your captions. Then let Oscar make suggestions to improve your brand-voice match.

With HeyOrca, you can upload unique brand documents for every client or brand you manage – so Oscar’s suggestions are tailored to your community and goals.
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Turn media into captions
Stuck on what to write? You’ve spent hours planning, filming, and collecting media from clients.

Let Oscar take a stab at converting your creativity into captions. Oscar will interpret your post’s photo or video and suggest a relevant caption.
HeyOrca social media post with open AI chat with message from Oscar saying: "Here's a caption suggestion for this post" with a blue "Apply" button.
HeyOrca AI chat showing social media marketer asking Oscar to create a post for Halloween. Oscar responds: "Creating a placeholder post for October 31..." with blue "Apply" button.
Close the context gap
You’re doing more than just scheduling posts. You’re keeping social in step with your team’s initiatives (and a thousand other moving pieces). So it’s important to get the timing right.

Oscar can see the key dates on your content calendar and can help you schedule – and reschedule – posts around holidays, events, and campaigns.
Discover even more AI tools for social media marketing
Alt text generator
Make your posts accessible with AI-powered alt text suggestions.
Hashtags suggestions
Generate a list of relevant hashtags to improve your discoverability.
Report summaries
Speed up your data analysis with AI-powered performance insights.
AI replies
Make your community feel heard with on-brand reply suggestions in your social inbox.
Collage of HeyOrca tools including alt text suggestions, hashtag suggestions, report summaries, and AI reply suggestions.

Use HeyOrca’s AI tools to move faster
(without getting lost in the slop)

Oscar is available on HeyOrca Basic and Pro plans.
And free for 14 days on a HeyOrca trial.

Frequently asked questions

Can HeyOrca’s AI tool edit, reschedule, or publish posts without my approval?

No, Oscar will never alter your content without your approval or instruction.

Can I turn HeyOrca’s AI tools off?

Yes, you can turn HeyOrca's AI tools off. To manage Oscar and AI permissions for your HeyOrca account or workspace, check out the how-to guide.

Does HeyOrca have an AI caption generator for Instagram, TikTok, and other social platforms?

Yes, HeyOrca supports AI-generated social media captions for Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube, Threads, Google Business Profile, and placeholder accounts.

Do HeyOrca have other AI tools other than an AI caption generator?

Yes, in addition to AI-generated social media captions, HeyOrca also supports AI-powered reply suggestions, report summaries, hashtag suggestions, and alt text.

When I use HeyOrca’s AI caption generator and other AI tools, is my data safe?

Yes, HeyOrca's Oscar AI is secure. The content you share with Oscar is used to generate your response and may be used to deliver personalized features to you in the future. It is never used to train AI models or shared outside of HeyOrca.

Which HeyOrca plans come with AI tools?

HeyOrca's AI tools, including Oscar, are available on Basic and Pro plans. You can test HeyOrca's AI tools free for 14 days by starting a free trial.

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