What makes HeyOrca different from other social media management platforms?

HeyOrca makes it easy for clients to work with you. With our tool, you can manage all of social in one place. Schedule content, get client approval, build an engaged community, and report on your performance. Every HeyOrca plan comes with unlimited users – so you can be sure everyone is on the same page.

What is a calendar and what does it include?

A calendar is a way of organizing the clients or brands that you manage. You can easily collaborate on content for a client and see all their content on one calendar. All calendars come with unlimited users and up to 10 social accounts. Users include your team members and clients.

How will my client access HeyOrca?

You can assign your clients different roles depending on how involved they need to be in the content creation process. Most users set their clients up as external stakeholders. In this role, your client can approve, reject, and provide feedback on posts – without logging in to HeyOrca. When you're ready for your client to review posts, you'll send them a secure shareable link. They'll only be able to see the content you want to show them. And your client will receive minimal email notifications.

What social networks does HeyOrca publish to?

HeyOrca publishes directly to Facebook, Instagram, LinkedIn, TikTok, Threads, YouTube, X, Google Business Profile, and Pinterest. You can also use HeyOrca to publish posts to Facebook Groups, Bluesky, and more via mobile app notification.

Does HeyOrca provide social media reports/analytics?

We do! Currently, you can track: Follower/audience growth, Impressions, Engagements, Top posts (you can filter these by various metrics), Competitor reports, Date range comparison, Cross channel reports, And more. Before your trial ends, you can upgrade at any time in HeyOrca. If you have any questions about pricing or upgrading your account, please reach out to support@heyorca.com.

How many social media accounts are included in HeyOrca?

All calendars come with up to 10 social media accounts. Additional social media accounts beyond 10, are $10 each.

This week’s social trends, before everyone else jumps on them

Every week, our social team handpicks the Instagram and TikTok trends worth your time and adds a note on how to recreate it for your brand. Here’s this week’s selection. Catch the entire archive within HeyOrca.

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Frequently asked questions

What is trending in social media right now?

Social media trends are popular content formats, trending audio, memes, challenges, and creator styles that are gaining traction across social platforms. Because trends change quickly, the HeyOrca Inspo Library is updated weekly with the latest trends and ideas for brands.

How do you find out what's trending on social media?

You can spend hours scrolling TikTok, Instagram Reels, and Explore pages . . . or let us do the homework. The HeyOrca Inspo Library brings the latest trends together in one place, complete with examples and ideas for how your brand can join the conversation.

What's trending on TikTok?

TikTok trends move quickly, from viral audio and editing styles to creator formats and challenges. Every week, HeyOrca highlights the TikTok trends worth trying and explains how brands can participate naturally (without looking like they're trying too hard).

What's trending on Instagram?

Instagram trends often include Reels audio, carousel ideas, memes, behind-the-scenes content, and creator-inspired videos. The HeyOrca Inspo Library keeps track of what's gaining traction and shares simple ideas to help you make each trend your own.

How often is the Inspo Library updated?

Every week! Our social team adds fresh TikTok and Instagram trends, plus quick notes on why each trend is taking off and how brands can put their own spin on it.

Can I access the full trend archive for free?

Yes! You can browse a selection of free trends right here. But if you want the full library, sign up for HeyOrca to unlock our complete archive of TikTok and Instagram trends, brand examples, and practical tips from our social team – completely free.