Community-Led
Marketing Summit:
Toronto

October 15, 2026  |  8 - 4pm  |  Toronto, ON
Early bird passes: $150 | Regular passes: $250
Request your free invite

(This is an exclusive, invite-only *free* event. If you're a social agency leader and want to attend, request a ticket below.  Spots are limited!)

What’s the
Community-Led
Marketing Summit?

The Community-Led Marketing Summit brings 400 marketers together in Toronto for a full day of practical sessions on social media, content marketing, creators, community, and more.

Learn directly from marketers doing the work every day as they share the strategies, campaigns, and lessons behind the communities they've built.

Early bird prices start at $150 CAD.
Save $100 CAD for a limited time!
Pass sales end October 13, 2026.

heyorca

Learn from marketers doing the work

From social media managers and content marketers to nonprofit leaders and community builders, our speakers are practitioners who are doing the work every day.

They'll share what's worked, what hasn't, and the lessons they've learned along the way.

Sennah Yee

Senior Social Media Manager

Joe Teo

CEO

HeyOrca logo
Maria Halfyard

Iliyana Shoushounova

Content Marketing Manager

HeyOrca logo

Lysle Hood

Product Marketing Manager

HeyOrca logo

Jessica Lui

Social Media Manager

HeyOrca logo

Speaker TBD

Speaker TBD

Speaker TBD

Speaker TBD

Included in your pass

11

Speakers

400

Marketers

10

Presentations

4

Networking breaks

A large crowd of people smile and clap at a conference.

The schedule

8:00

Doors open

Registration, coffee, networking

8:30-8:45

Kick off warm-up

8:45-8:55

Opening remarks

9:00-9:40

Community-led marketing: How belonging drives growth

Joe Teo and Iliyana Shoushounova, HeyOrca

9:45-10:10

Let's get inspired! How to create community-focused content

Lysle Hood and Jessica Lui, HeyOrca

10:10-10:30

Networking break

10:30-10:55

Title TBD

Speaker TBD

11:00-11:25

Title TBD

Speaker TBD

11:30-12:00

Networking break

12:00-1:00

Lunch

1:30-1:55

Title TBD

Speaker TBD

2:00-2:25

Title TBD

Speaker TBD

2:30-2:50

Networking break

2:50-3:15

Title TBD

Speaker TBD

3:20-3:45

Closing keynote

Speaker TBD

3:45-4:00

Closing remarks

All times are in the EST timezone.

The schedule

8:00

Doors open

8:00 - 9:00

Networking and light refreshments

9:00 - 9:15

Opening remarks

Joe Teo, HeyOrca

9:15 - 9:45

Turn followers into advocates through community-led marketing

Joe Teo and Christina Garnett, HeyOrca

9:45 - 10:15

How to execute and optimize brand collaborations for success

Carson Mason, Papa Johns

10:15 - 10:30

Networking break

10:30 - 11:00

AI or authenticity? Building communities that feel real on social media

Emily Baillie, Compass Content Marketing

11:00 - 11:30

Community building strategies to incorporate diverse representation

Kevin Tydlaska-Dziedzic, BKN Creative

11:30 - 12:45

Lunch break

12:45 - 1:00

Dive back in contest

Lysle Hood, HeyOrca

1:00 - 1:45

Panel: The importance of private communities in 2025

Christina Garnett, HeyOrca; Katee Duarte, Duarte Group; Tanya Cruz, The Influence Agency; Kylie McCracken, Oyster Creative Co.; Tara Salloum, Counter Culture World

1:45 - 2:15

Crop-tops and condoms: building communities using online haters

Joshua Counsil, Good Robot Brewing Company

2:15 - 2:30

Networking break

2:30 - 3:00

Building community through founder-led marketing and thought leadership

Daniel Francavilla, Daniel Does Consulting

3:00 - 3:30

The Brand Halo Effect and its powerful impact on community-building

Kellie Anderson, TechWyse

3:30 - 3:45

Closing remarks

Joe Teo, HeyOrca

3:45 - 5:00

Closing reception

The schedule

8:00

Doors open

8:00 - 9:00

Networking and light refreshments

9:00 - 9:15

Opening remarks

Joe Teo, HeyOrca

9:15 - 9:45

Turn followers into advocates through community-led marketing

Joe Teo and Christina Garnett, HeyOrca

9:45 - 10:15

How to execute and optimize brand collaborations for success

Carson Mason, Papa Johns

10:15 - 10:30

Networking break

10:30 - 11:00

AI or authenticity? Building communities that feel real on social media

Emily Baillie, Compass Content Marketing

11:00 - 11:30

Community building strategies to incorporate diverse representation

Kevin Tydlaska-Dziedzic, BKN Creative

11:30 - 12:45

Lunch break

12:45 - 1:00

Dive back in contest

Lysle Hood, HeyOrca

1:00 - 1:45

Panel: The importance of private communities in 2025

Christina Garnett, HeyOrca; Katee Duarte, Duarte Group; Tanya Cruz, The Influence Agency; Kylie McCracken, Oyster Creative Co.; Tara Salloum, Counter Culture World

1:45 - 2:15

Crop-tops and condoms: building communities using online haters

Joshua Counsil, Good Robot Brewing Company

2:15 - 2:30

Networking break

2:30 - 3:00

Building community through founder-led marketing and thought leadership

Daniel Francavilla, Daniel Does Consulting

3:00 - 3:30

The Brand Halo Effect and its powerful impact on community-building

Kellie Anderson, TechWyse

3:30 - 3:45

Closing remarks

Joe Teo, HeyOrca

3:45 - 5:00

Closing reception

Take a peek at our past Summit

Bursary passes available

To help make this event more accessible, we’re offering a limited number of bursary passes for those who would not otherwise be able to attend. If cost is a barrier, we encourage you to apply.

Apply here!

Frequently asked questions

Who is the HeyOrca Community-Led Marketing Summit for?

The HeyOrca Community-Led Marketing Summit is for marketers who want practical ideas they can actually use. Whether you work in social media, content marketing, communications, community, or a broader marketing role, you'll leave with actionable strategies, real-world examples, and new connections with other marketers.

Where and when is the Community-Led Marketing Summit taking place?

The Community-Led Marketing Summit will take place on Thursday, October 15, 2026, in Toronto, Ontario, at the Toronto Reference Library (789 Yonge Street).

How do I get to the Community-Led Marketing Summit?

The venue is easily accessible by public transit and is just steps from Yonge-Bloor Station, where Line 1 (Yonge-University) and Line 2 (Bloor-Danforth) intersect. If you're driving, please note that there is no dedicated on-site parking, but paid public parking is available nearby at Asquith Garage (9 Asquith Ave), 50 Asquith Ave Garage, and 625 Church St.

How much do tickets cost?

Early bird tickets are $150 and are available until September 15, 2026. After that, regular price tickets are $250.

What is included in my ticket?

Your ticket includes access to all keynote presentations, sessions, networking opportunities, and interactive experiences throughout the day. Lunch is available as an optional add-on during registration.

Will the sessions be recorded?

No. The Community-Led Marketing Summit is an in-person experience, and sessions will not be recorded. We encourage attendees to take notes, ask questions, and make the most of the opportunity to learn directly from our speakers.

What if I can no longer attend the Summit?

While all passes are non-refundable, you can transfer your pass to another person. 

Passes may be transferred to another individual up to 3 days before the event, and the original pass holder must notify Natalie at natalie@heyorca.com in writing with the new attendee’s full name and email address to confirm the transfer.

In the case of illness or emergency on the day of the event, same-day transfers may be permitted at the organizer’s discretion.

I can’t afford a pass. Are there discounted options?

Yes! We are offering a limited number of bursary passes to help make the summit more accessible. If cost is a barrier, we encourage you to apply for a bursary pass.

Request your invite

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