Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “Its helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
What's trending on Instagram?
Instagram trends often include Reels audio, carousel ideas, memes, behind-the-scenes content, and creator-inspired videos. The HeyOrca Inspo Library keeps track of what's gaining traction and shares simple ideas to help you make each trend your own.
How often is the Inspo Library updated?
Every week! Our social team adds fresh TikTok and Instagram trends, plus quick notes on why each trend is taking off and how brands can put their own spin on it.
Can I access the full trend archive for free?
Yes! You can browse a selection of free trends right here. But if you want the full library, sign up for HeyOrca to unlock our complete archive of TikTok and Instagram trends, brand examples, and practical tips from our social team – completely free.
Who is HeyOrca’s Content Creation Bootcamp for?
The HeyOrca Content Creation Bootcamp is for real social media managers who deal with actual, real-world constraints such as tight budgets, small teams, and having to prove the value of social to stakeholders. The Bootcamp will help social media managers build stronger social media strategies, create engaging content for "boring" industries, understand what makes content perform, and build systems that help them do more with less.
When is the HeyOrca’s Content Creation Bootcamp taking place?
HeyOrca’s Content Creation Bootcamp is taking place from August 11 to August 20, 2026. We will have four sessions: August 11, August 13, August 18, and August 20. Each session will be from 2:00-2:45 pm ET.
Where is HeyOrca’s Content Creation Bootcamp taking place?
HeyOrca’s Content Creation Bootcamp is being held virtually! Sign up at heyorca.com/content-bootcamp to reserve your spot.