Customer Case Study:
Faith Based
As Social Media Marketing Manager and Content Strategist for The Woodlands Methodist Church, Krista Shook leads social media initiatives for the church’s four distinct faith-based services.
Enabling easy collaboration with the creative team and pastors of each ministry, HeyOrca has become an integral part of Krista’s planning process.
Having used HeyOrca for about two years now, Krista had this to say about HeyOrca: “Its helped me take back my day!”
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Monthly content planning in a project management tool
Each month, Krista starts her social media planning in a project management tool. With a general plan assembled, Krista shares it with the Director of Communications and the pastors of each ministry for input and approval.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Layout calendar in HeyOrca
With an approved template, Krista then adds placeholder posts in HeyOrca for the month and outlines any events and sermon series.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Assign content creation tasks in Wrike
From there, Krista heads back to Wrike to create and assign tasks to members of their internal creative team for content creation.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Upload content to HeyOrca
On a weekly basis, Krista then uploads content to HeyOrca and finalizes posts for the upcoming week. To streamline her content planning, she uses HeyOrca features to share content across social media pages and each of the organization’s calendars.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
Content approval in HeyOrca
With everything uploaded for the week, Krista then shares each calendar with the corresponding pastor, so they can make any necessary comments, changes, and approvals. Once content is approved in HeyOrca, it’s automatically scheduled to post.
6 Ways That HeyOrca Helps Krista Take Back Her Day
Intuitive User Experience
Krista was quickly able to learn how to schedule posts, develop an approval process, and learn new features. “It didn't take a whole lot of effort to figure out, no tutorials were required”.
Ability to Manage Multiple Calendars
Being able to switch between calendars in just a couple of clicks helps Krista plan and schedule content more efficiently. “I'm easily able to access calendars for each of the church’s services without having to log in and out multiple times.”
Continuous Feature Updates
“I feel like every few months there's something new, which I appreciate because I didn't really get that with other platforms that I've used.”
AI Features
Being able to use HeyOrca’s AI features to write post captions and inbox message replies has also helped streamline Krista’s process. “It did a great job. I thought to myself, ‘Oh, this is much better than what I would've written.’”
Approval Features & Notifications
The ability to comment on specific planned posts, tag team members, and set custom notifications has also helped Krista and her team streamline their content approval process. “We haven’t had any issues with someone not getting emails or seeing each other’s comments, so that’s been great”, she explained.
Reel Scheduling
Krista also mentioned that she appreciates the ability to schedule Instagram reels and TikTok videos using HeyOrca.
Collaboration and Efficient Content Planning — All in One Tool
Frequently Asked Questions
Why should I move from Sprout or Hootsuite to HeyOrca?
HeyOrca was built for social media teams and agencies that want simpler collaboration, faster approvals, and more responsive, human support – without complicated pricing or per-seat surprises.
Teams switch to HeyOrca for:
- Unlimited users
- Easier client approvals
- Streamlined content collaboration
- Responsive human support
- Flexible, transparent pricing
- A platform designed specifically for social media workflows
Who is the HeyOrca Community-Led Marketing Summit for?
The HeyOrca Community-Led Marketing Summit is for marketers who want practical ideas they can actually use. Whether you work in social media, content marketing, communications, community, or a broader marketing role, you'll leave with actionable strategies, real-world examples, and new connections with other marketers.
Where and when is the Community-Led Marketing Summit taking place?
The Community-Led Marketing Summit will take place on Thursday, October 15, 2026, in Toronto, Ontario, at the Toronto Reference Library (789 Yonge Street).
How do I get to the Community-Led Marketing Summit?
The venue is easily accessible by public transit and is just steps from Yonge-Bloor Station, where Line 1 (Yonge-University) and Line 2 (Bloor-Danforth) intersect. If you're driving, please note that there is no dedicated on-site parking, but paid public parking is available nearby at Asquith Garage (9 Asquith Ave), 50 Asquith Ave Garage, and 625 Church St.
How much do tickets cost?
Early bird tickets are $150 and are available until Friday, September 18, 2026. After that, regular price tickets are $250.
What is included in my ticket?
Your ticket includes access to all keynote presentations, sessions, networking opportunities, and interactive experiences throughout the day. Lunch is available as an optional add-on during registration.