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How non-profits create community with HeyOrca

Here's how EforAll’s social media manager, Francia, uses HeyOrca to streamline content planning, approvals, and scheduling – and how you can do the same.

1

Plan posts in your content calendar

With HeyOrca, it's easy to visualize your upcoming content. Francia starts by identifying the topics she wants to post about. Then she maps out the posts in her calendar.

Her pro tip? Use draft posts as placeholders while you adjust your content schedule. (Psst! You can also use HeyOrca's Event Strips to mark important events and Social Media Holidays to auto-add regional holidays.)

1

Plan posts in your content calendar

With HeyOrca, it's easy to visualize your upcoming content. Francia starts by identifying the topics she wants to post about. Then she maps out the posts in her calendar.

Her pro tip? Use draft posts as placeholders while you adjust your content schedule. (Psst! You can also use HeyOrca's Event Strips to mark important events and Social Media Holidays to auto-add regional holidays.)

2

Add your copy, photos, videos, and GIFs

Francia gets to work on adding creative assets and writing captions. To help with this, she uses HeyOrca's Canva integration and AI caption generator.

Ready to bring your posts to life? HeyOrca makes it easy to experiment with different photos, videos, and GIFs – because every plan comes with unlimited media storage!

2

Add your copy, photos, videos, and GIFs

Francia gets to work on adding creative assets and writing captions. To help with this, she uses HeyOrca's Canva integration and AI caption generator.

Ready to bring your posts to life? HeyOrca makes it easy to experiment with different photos, videos, and GIFs – because every plan comes with unlimited media storage!

3

Approve posts before they're published

Wondering how Francia's team ensures their social content is always polished and on brand?

With her content set up in HeyOrca, Francia changes the status of each post to "Awaiting Approval." Then she sends a link to a colleague so they can review everything for clarity and correctness. Her colleague marks each post as "Approved" or "Needs Revision," and sometimes leaves internal comments to share feedback.

3

Approve posts before they're published

Wondering how Francia's team ensures their social content is always polished and on brand?

With her content set up in HeyOrca, Francia changes the status of each post to "Awaiting Approval." Then she sends a link to a colleague so they can review everything for clarity and correctness. Her colleague marks each post as "Approved" or "Needs Revision," and sometimes leaves internal comments to share feedback.

4

Copy posts to your other calendars

Non-profits often manage multiple social accounts, and EforAll is no exception. Instead of recreating each post for her organization's many channels, Francia simply uses HeyOrca's copy function to duplicate posts across her other content calendars.

Then she updates her wider team on the month's themes and important dates, and she notifies her organization's other social media managers that content is ready for them to work with in HeyOrca.

4

Copy posts to your other calendars

Non-profits often manage multiple social accounts, and EforAll is no exception. Instead of recreating each post for her organization's many channels, Francia simply uses HeyOrca's copy function to duplicate posts across her other content calendars.

Then she updates her wider team on the month's themes and important dates, and she notifies her organization's other social media managers that content is ready for them to work with in HeyOrca.

3 HeyOrca tools that non-profits love

Francia shared her most-used tools for collaborating with her team and building community. 

Copy-to-calendar

“For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times."

Reports

“It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute – very friendly to the eye."

AI writing tool

“I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”

Manage multiple social media calendars all in one place 

HeyOrca helps Francia and her team maintain consistent messaging across all of EforAll's social channels, while still empowering each office to work independently.

And if Francia or her team ever have a question about HeyOrca, help is just a click away. HeyOrca's top-rated customer care team is friendly and fast (so fast they'll get back to you within just 4 minutes!).

Frequently Asked Questions

Does HeyOrca’s X (Twitter) scheduler have an approval workflow?

Yes, HeyOrca Basic and HeyOrca Pro include a social media content approval system. Clients and stakeholders can approve your X (Twitter) content without logging in. Once your post(s) have been approved, HeyOrca will automatically publish them at the time and date you set.

Can I schedule X (Twitter) videos and GIFs with HeyOrca?

Yes, social media marketers use HeyOrca to publish videos and GIFs to X (Twitter). You can also use HeyOrca to post text posts, links, images, and reposts to X accounts.

Can I manage multiple X (Twitter) accounts in HeyOrca?

Yes, HeyOrca lets you manage multiple X accounts. Each HeyOrca calendar supports up to 10 social profiles. You can connect up to 10 X accounts, or mix X with other platforms like Facebook, Instagram, YouTube, and LinkedIn.

Can I draft, review, and approve X (Twitter) posts before publishing?

Yes! In HeyOrca, there are five stages you can assign to your post(s): Draft, Awaiting Approval, Approve, Revise, and Publish Now. When you’re ready to get content approved, simply select your post(s) and generate a shareable link. Your clients or stakeholders will use the link to approve, reject, or leave feedback on posts without logging in. When your content is marked as approved, HeyOrca will automatically publish your post(s) on the schedule you set.

Does HeyOrca support X (Twitter) analytics and reports?

Yes, HeyOrca supports X analytics and reports. Social media marketers use HeyOrca to report on follower growth, likes, impressions, reposts, and more. HeyOrca also supports AI-powered report summaries so you can speed up data analysis, custom reports so you can compare your cross-channel performance, and automated reports so you can schedule reports to be emailed to your stakeholders.

Can I see X (Twitter) content alongside other social channels in my calendar?

Yes, in HeyOrca, you can see your X posts on your social media content calendar alongside your posts for YouTube, Instagram, Facebook, LinkedIn, Pinterest, Threads, TikTok, and Google Business Profile.

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