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How non-profits create community with HeyOrca

Here's how EforAll’s social media manager, Francia, uses HeyOrca to streamline content planning, approvals, and scheduling – and how you can do the same.

1

Plan posts in your content calendar

With HeyOrca, it's easy to visualize your upcoming content. Francia starts by identifying the topics she wants to post about. Then she maps out the posts in her calendar.

Her pro tip? Use draft posts as placeholders while you adjust your content schedule. (Psst! You can also use HeyOrca's Event Strips to mark important events and Social Media Holidays to auto-add regional holidays.)

1

Plan posts in your content calendar

With HeyOrca, it's easy to visualize your upcoming content. Francia starts by identifying the topics she wants to post about. Then she maps out the posts in her calendar.

Her pro tip? Use draft posts as placeholders while you adjust your content schedule. (Psst! You can also use HeyOrca's Event Strips to mark important events and Social Media Holidays to auto-add regional holidays.)

2

Add your copy, photos, videos, and GIFs

Francia gets to work on adding creative assets and writing captions. To help with this, she uses HeyOrca's Canva integration and AI caption generator.

Ready to bring your posts to life? HeyOrca makes it easy to experiment with different photos, videos, and GIFs – because every plan comes with unlimited media storage!

2

Add your copy, photos, videos, and GIFs

Francia gets to work on adding creative assets and writing captions. To help with this, she uses HeyOrca's Canva integration and AI caption generator.

Ready to bring your posts to life? HeyOrca makes it easy to experiment with different photos, videos, and GIFs – because every plan comes with unlimited media storage!

3

Approve posts before they're published

Wondering how Francia's team ensures their social content is always polished and on brand?

With her content set up in HeyOrca, Francia changes the status of each post to "Awaiting Approval." Then she sends a link to a colleague so they can review everything for clarity and correctness. Her colleague marks each post as "Approved" or "Needs Revision," and sometimes leaves internal comments to share feedback.

3

Approve posts before they're published

Wondering how Francia's team ensures their social content is always polished and on brand?

With her content set up in HeyOrca, Francia changes the status of each post to "Awaiting Approval." Then she sends a link to a colleague so they can review everything for clarity and correctness. Her colleague marks each post as "Approved" or "Needs Revision," and sometimes leaves internal comments to share feedback.

4

Copy posts to your other calendars

Non-profits often manage multiple social accounts, and EforAll is no exception. Instead of recreating each post for her organization's many channels, Francia simply uses HeyOrca's copy function to duplicate posts across her other content calendars.

Then she updates her wider team on the month's themes and important dates, and she notifies her organization's other social media managers that content is ready for them to work with in HeyOrca.

4

Copy posts to your other calendars

Non-profits often manage multiple social accounts, and EforAll is no exception. Instead of recreating each post for her organization's many channels, Francia simply uses HeyOrca's copy function to duplicate posts across her other content calendars.

Then she updates her wider team on the month's themes and important dates, and she notifies her organization's other social media managers that content is ready for them to work with in HeyOrca.

3 HeyOrca tools that non-profits love

Francia shared her most-used tools for collaborating with her team and building community. 

Copy-to-calendar

“For people who have multiple accounts, this feature is great. It helps me copy everything in bulk. Without it, I’d have to go to each calendar one by one and do the same process 20 times."

Reports

“It’s so much easier than having to go to each app to check on performance. I’m a data-driven person, I like to study results to see what we’re going to do next and I find HeyOrca’s reports really helpful. They also look cute – very friendly to the eye."

AI writing tool

“I’m 100% on the AI train, it’s a great tool for social media marketers that here’s to stay. You just have to use it in a smart way and understand that it’s a tool to use to our benefit. It’s great to have it right in HeyOrca’s platform, so I don’t have to go to another app.”

Manage multiple social media calendars all in one place 

HeyOrca helps Francia and her team maintain consistent messaging across all of EforAll's social channels, while still empowering each office to work independently.

And if Francia or her team ever have a question about HeyOrca, help is just a click away. HeyOrca's top-rated customer care team is friendly and fast (so fast they'll get back to you within just 4 minutes!).

Frequently Asked Questions

Is the community free to join?

Yes. Joining the HeyOrca community, including access to our newsletter, webinars, podcast, and most events, is completely free.

What kind of content will I get access to?

You’ll get access to ongoing content and learning opportunities, including our social media newsletter, live and on-demand webinars, the HeyOrca podcast, and community discussions.

Do I have to be active to be part of the community?

Not at all. You can engage however it works for you — follow along quietly, attend events, or join conversations when you’re ready.

What can I do with HeyOrca’s Mailchimp integration?

HeyOrca’s Mailchimp integration allows you to view your Mailchimp email campaigns alongside your social posts on your content calendar. You will see your email’s scheduled send date and time, subject line, and content preview. HeyOrca Basic and Pro plans also support shareable links and Internal/Everyone comments for Mailchimp.

How do I stay up to date?

The easiest way is to join the HeyOrca Brief newsletter. That’s where we share upcoming webinars, social news, events, and community highlights.

Can I make changes to my Mailchimp content from HeyOrca?

No, at this time, HeyOrca’s Mailchimp integration is read-only, which means changes can’t currently be made from HeyOrca to Mailchimp. HeyOrca’s Mailchimp integration helps marketers get a more complete view of their content strategy by allowing teams to view their scheduled email campaigns alongside their social posts.

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