Small Business
East Coast Glow is a wildcrafted skincare brand based in Newfoundland and Labrador. As a growing small business, social media eventually became too much for their studio manager to handle. So, in 2022, Amanda Fisher joined the team as Social Media and Communications Developer.
She knew she needed a tool to help them develop a content planning process for social media. A tool optimized for collaboration was important. With HeyOrca, everyone on the team can see what’s being posted, which helps with content approvals and allows anyone to step in to make edits as needed.
Quarterly content planning meeting
Amanda starts with a team meeting each quarter to plan content for the next three months.
Quarterly content planning meeting
Amanda starts with a team meeting each quarter to plan content for the next three months.
Weekly content scheduling in HeyOrca
Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.
Weekly content scheduling in HeyOrca
Rather than prepare posts for a month at a time, Amanda prefers to schedule blocks in her calendar for social media planning once a week. Each week, she takes content ideas from the spreadsheet and creates posts right in HeyOrca. At this stage, Amanda uses the Media Library that they’ve developed in HeyOrca to add photos and videos to each post.
Get the necessary approvals & schedule posts
Once everything is uploaded for the week, Amanda notifies Karen, a business owner, so she can review the content and give any necessary approvals. All pending posts are then scheduled to be published.
Get the necessary approvals & schedule posts
Once everything is uploaded for the week, Amanda notifies Karen, a business owner, so she can review the content and give any necessary approvals. All pending posts are then scheduled to be published.
Weekly team meeting
A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.
Weekly team meeting
A final important aspect of Amanda’s process is a weekly meeting where she reviews all upcoming content with the rest of the team. This keeps everyone up-to-date and also ensures that if there are any delays in product development, changes can be made.
5 HeyOrca Features Amanda Uses to Take Back Her Day
Now posting consistently with HeyOrca, Amanda shared her five favourite features that help her take back her day.
Scheduling
Being able to create and schedule posts right in HeyOrca has been a game changer. For example, when planning a vacation Amanda was able to schedule posts far in advance, so social media was taken care of while she was away. “Everything was publishing as I was sat on the beach in Portugal”, she explained.
Approvals
The platform’s approval settings allow Amanda to get Karen’s feedback with little delay in her planning process. Amanda explained: “There's lots of content where I can just go with it because it's been on our website, but there are other things where I need Karen’s approval. So, I ask her to pop into HeyOrca to take a look and we can go ahead and publish from there.”
Copy Post Feature
Amanda also likes the simplicity of being able to copy posts between platforms. “I love the ability to copy posts to other platforms, so I can take my Instagram content and add it to Facebook really easily.”
Media Library (with Folders)
This feature allows Amanda and her team to store a variety of photos and videos right in HeyOrca and organize them into folders. She says: “It’s been fantastic for us because we have many different categories of photos, so having them organized into folders helps us find things more easily.”
Text to Media Library
Looking for an easier way to upload photos to HeyOrca’s Media Library, Amanda reached out to the support team. This led to the Text to Media Library feature that allows users to send content to HeyOrca via text message. “Now we can send photos from our phone, right to the library. I love that feature”, she explained.
Streamlined Social Media Management - Made Easy
Frequently Asked Questions
What's trending on Instagram?
Instagram trends often include Reels audio, carousel ideas, memes, behind-the-scenes content, and creator-inspired videos. The HeyOrca Inspo Library keeps track of what's gaining traction and shares simple ideas to help you make each trend your own.
How often is the Inspo Library updated?
Every week! Our social team adds fresh TikTok and Instagram trends, plus quick notes on why each trend is taking off and how brands can put their own spin on it.
Can I access the full trend archive for free?
Yes! You can browse a selection of free trends right here. But if you want the full library, sign up for HeyOrca to unlock our complete archive of TikTok and Instagram trends, brand examples, and practical tips from our social team – completely free.
Who is HeyOrca’s Content Creation Bootcamp for?
The HeyOrca Content Creation Bootcamp is for real social media managers who deal with actual, real-world constraints such as tight budgets, small teams, and having to prove the value of social to stakeholders. The Bootcamp will help social media managers build stronger social media strategies, create engaging content for "boring" industries, understand what makes content perform, and build systems that help them do more with less.
When is the HeyOrca’s Content Creation Bootcamp taking place?
HeyOrca’s Content Creation Bootcamp is taking place from August 11 to August 20, 2026. We will have four sessions: August 11, August 13, August 18, and August 20. Each session will be from 2:00-2:45 pm ET.
Where is HeyOrca’s Content Creation Bootcamp taking place?
HeyOrca’s Content Creation Bootcamp is being held virtually! Sign up at heyorca.com/content-bootcamp to reserve your spot.