Canadian software and tools for social media managers

TL;DR

• Social media management: HeyOrca and Dash Social
• Stock photography and video: Stocksy United and Unsplash
• Email marketing: Cyberimpact
• AI meeting assistants and productivity: Fellow and Augure

Looking for Canadian alternatives to the tools in your marketing tech stack? You're in the right place.

Whether you're hoping to support more Canadian businesses, find alternatives to international software, or simply discover what's being built closer to home, there are plenty of options worth exploring.

Finding the right Canadian alternative can take a little digging, though. A company might have been founded in Canada but now be owned by an international business. Another might be Canadian-owned but manufacture its products elsewhere.

To make your search a little easier, we've rounded up Canadian businesses offering tools and resources for social media managers. From social media management and content creation to email marketing, and AI assistants, you'll find options across different parts of your workflow.

A quick note: Not every business on this list is a direct replacement for an international tool. Some offer similar services, while others are useful additions to your marketing toolkit. We've also included where each business is based or was founded to help you understand its Canadian connection.

What is the best social media management software for Canadian marketing teams?

If you're managing social media for a brand, agency, or growing team, the right management tool can make a big difference. 

Here are two Canadian options to explore.

HeyOrca

Based in: Newfoundland, Canada
Best for: Social media teams and agencies that need a collaborative, client-friendly workflow

We might be a little biased, but we think social media management should make it easier to work together – not add another layer of admin to your day.

HeyOrca is a Canadian social media management tool built for teams and agencies. It brings content planning, scheduling, collaboration, approvals, and reporting together in one place, so marketers and clients can stay on the same page.

Teams can plan content in a visual calendar, collect feedback, manage approvals, and organize their social media work across client workspaces. And because every paid plan includes unlimited users, you can invite the people who need to be involved without worrying about per-user pricing.

HeyOrca also offers tools like the Social Inbox, Oscar AI, Inspo Library, Bio-Link, and reporting features to help teams manage more of their social media workflow in one place.

If you’re managing multiple brands or working with clients, it’s worth looking for a tool that makes collaboration feel simple for everyone involved.

Dash Social

Based in: Halifax, Nova Scotia
Best for: Larger brands looking for social media analytics and content performance insights

Formerly known as Dash Hudson, Dash Social is a Canadian technology company that focuses on visual-first social media scheduling and content analytics, aimed at consumer brands in fashion, beauty, retail, and food. 

What are the best Canadian stock photo and video websites?

Sourcing images and videos can take time, especially when you’re trying to find visuals that feel authentic to your brand.

These Canadian-founded businesses can help you find photography and video assets for your next campaign.

Stocksy United

Based in: Victoria, British Columbia
Best for: Authentic stock photography and video

Stocksy United is an artist-owned cooperative that offers stock photography and video created by its contributing artists.

And because Stocksy operates as a cooperative, contributing artists have a stake in the business. It’s an interesting alternative for teams that want to source creative assets while supporting independent photographers and videographers.

Unsplash

Founded in: Montreal, Quebec
Best for: Free-to-use photography for marketing and creative projects

You’ve probably come across an Unsplash image at some point. The platform has become a popular resource for finding photography for websites, presentations, social posts, and other creative projects.

Unsplash was founded in Montreal and built its reputation around making high-quality photography more accessible. It’s now part of Getty Images, so while it has Canadian roots, it’s no longer an independently Canadian-owned company.

What Canadian email marketing platforms can businesses use?

Email marketing gives you a way to share updates, promote content, and stay connected with people who have chosen to hear from your brand.

Here’s our pick for the best Canadian email marketing platform. 

Cyberimpact

Based in: Quebec, Canada
Best for: Businesses and organizations that want to create and manage email campaigns

Cyberimpact is a Canadian email marketing platform designed to help businesses manage contacts, create newsletters, and send email campaigns.

For social media managers, email can also help extend the life of your content. A blog post, campaign, or event doesn’t have to live on social media alone. You can share it with your email list and reach people in another place they already check.

What Canadian AI tools can help social media managers save time?

AI meeting assistants can help by recording, transcribing, and summarizing conversations, so you can spend less time digging through notes and more time acting on what was discussed.

Here are two Canadian businesses to explore.

Fellow.ai 

Founded in: Ottawa, Ontario
Best for: Teams that want to turn meetings into clear notes and next steps

Fellow is an AI meeting assistant that helps teams capture and organize what happens during meetings.

It can record and transcribe conversations, create summaries, and identify action items, decisions, and follow-ups

Augure

Based in: Toronto, Ontario
Best for: Canadian AI tools for writing, research, and document-based tasks

Augure is a Canadian-built AI platform with tools for everyday AI chat, organizational knowledge, legal work, and coding. For social media managers, its chat features can help with drafting content, summarizing research, translating copy, and brainstorming ideas.

Augure says its data is stored in Canada and its models run on Canadian infrastructure, making it worth exploring for teams with data privacy and residency requirements.

Are Canadian-founded companies always Canadian-owned?

Not exactly. A company can be founded in Canada and later become part of an international business. Think about Unsplash, they were founded in Montreal but are now part of Getty Images.

If Canadian ownership is important to you, it's worth checking a company's current ownership rather than relying on where it started.

What should social media managers look for in a social media management tool?

We suggest looking for a tool that supports the way your team plans, creates, and publishes content. Some useful features to consider include supported social platforms, scheduling, content calendars, collaboration, client approvals, reporting, user access, and integrations.

If you're an agency, think about how easily you can manage multiple clients, organize workspaces, and bring clients into the approval process. The best tool is one that fits your team's workflow and makes managing social media a little easier.

Frequently asked questions

What is the best social media management software for Canadian marketing teams?

The best tool depends on your team's size, workflow, and needs. HeyOrca is a Canadian-built social media management platform designed for marketing teams and agencies. It brings content planning, scheduling, collaboration, client approvals, and reporting together in one place, with unlimited users on all paid plans.

Which social media scheduling software should agencies in Canada compare?

Canadian agencies may want to compare HeyOrca and Dash Social. Both offer tools to help teams plan and manage social media content, but their features and workflows differ. Consider how each platform handles client approvals, collaboration, reporting, and the number of users included in its plans.

Which social media media library software helps Canadian teams organize campaign assets?

For Canadian teams looking to organize visual content, HeyOrca's Inspo Library helps keep social media inspiration and creative assets organized alongside the rest of your planning workflow. For broader stock photography needs, Stocksy United is another Canadian-founded option to explore.

What are some Canadian tools for social media managers?

Canadian businesses offer tools across several parts of the social media workflow. HeyOrca and Dash Social focus on social media management and insights. Stocksy United and Unsplash offer photography and video assets, while Cyberimpact provides email marketing tools. Fellow and Upmeet offer AI meeting assistance, and companies like SHAPE WLB and Q5X make professional creator and production equipment.

Is HeyOrca a Canadian company?

Yes. HeyOrca is a Canadian social media management tool built for teams and agencies. It helps marketers plan, schedule, collaborate on, approve, and report on social media content in one place.

Summary

If supporting Canadian ownership or buying products manufactured in Canada is a priority, take a closer look at each company's background before choosing a tool.

You might be surprised about how many amazing Canadian businesses are out there!