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Frequently Asked Questions

Will my clients hear the audio during approvals?

Fo the most part, yes. When you share content for review, stakeholders can see that audio has been added, making it easier to review the final post before publishing. For IG, if a preview isn’t available they can use the published quick link to view it on IG itself.

Which post types support trending audio?

Trending audio is currently available for Instagram Reels and TikTok videos published from Business accounts.

Does HeyOrca determine which trending audio is available?

No, the trending audio available in HeyOrca is determined by Instagram and TikTok. Instagram provides a subset of music and original audio clips from Meta's library. TikTok provides 100 music results based on your filters, all of which are sourced from their Commercial Music Library.

What is trending in social media right now?

Social media trends are popular content formats, trending audio, memes, challenges, and creator styles that are gaining traction across social platforms. Because trends change quickly, the HeyOrca Inspo Library is updated weekly with the latest trends and ideas for brands.

How do you find out what's trending on social media?

You can spend hours scrolling TikTok, Instagram Reels, and Explore pages . . . or let us do the homework. The HeyOrca Inspo Library brings the latest trends together in one place, complete with examples and ideas for how your brand can join the conversation.

What's trending on TikTok?

TikTok trends move quickly, from viral audio and editing styles to creator formats and challenges. Every week, HeyOrca highlights the TikTok trends worth trying and explains how brands can participate naturally (without looking like they're trying too hard).

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