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Why ARM Creative switched from Hootsuite to HeyOrca
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Why ARM Creative switched from Hootsuite to HeyOrca

A centred grayscale portrait of a woman on a smartphone screen is encircled by social media symbols such as Facebook, Instagram, and LinkedIn, set against a pale pink backdrop.

See why ARM Creative chose HeyOrca over Hootsuite to simplify team collaboration, client approvals, and social media management.

Customer Case Study
July 2, 2026

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Case study highlights:

Industry: Advertising services

Company size: 2-10 employees 

Favourite HeyOrca features: 

Who is ARM Creative?

The image shows a black-and-white headshot of a smiling individual. It is set on a soft pink and blue gradient backdrop, with text underneath that reads "Caroline Abram, Social Media Manager."
Caroline Abram, Social Media Manager at ARM Creative

ARM Creative helps ambitious in-house teams move faster with creative, production, paid media, social media, and email marketing support all under one roof.

But managing social media for multiple clients meant their workflow needed more than just scheduling.

For Caroline Abram, Social Media Manager at ARM Creative, collaboration was key. Her team needed a platform where everyone could contribute, clients could easily review content, and social media planning felt simple.

After comparing different social media management platforms, including Hootsuite, Caroline found that HeyOrca gave their team the flexibility they needed to create, collaborate, and manage content in one place.

Unlimited users made team collaboration simple

One of Caroline’s biggest frustrations with other platforms was charging for every user.

For her team, everyone involved in the workflow needed to be able to contribute – and clients needed an easy way to review content externally.

“Our whole team having access plus the ability to share content externally was non-negotiable for us. And HeyOrca makes that completely seamless with unlimited seats. It’s seriously a game-changer,” says Caroline.

With HeyOrca’s unlimited users, ARM Creative can now bring everyone into the workflow without worrying about extra costs or limiting who can contribute.

Planning Instagram content before it goes live

An image collage features employees participating in social media-themed events. Highlights include team members posing with props, informational graphics on social media holidays, and a group of women celebrating a work achievement.
Instagram Grid Preview feature via HeyOrca

For social media managers like Caroline, curating a beautiful Instagram grid is important. 

That’s why HeyOrca’s Instagram grid preview quickly became one of her favourite features.

“As a social media girly, I’m obsessed with having a nice and balanced feed, so being able to see that preview before any posts are published is super important to me.”

With Instagram grid preview inside the calendar, Caroline and her team can visualize content before it goes live and make sure every post fits the overall look and feel of their client’s brand.

Reporting that makes client conversations easier

Reporting is a big part of agency life – but pulling together the right insights for every client can take time.

ARM Creative needed a way to quickly organize data and create reports that focused on what each client actually cared about.

For Caroline, HeyOrca’s reporting tools helped simplify that process.

“HeyOrca has a ton of reporting options, but the one that I like the most is the custom reports,” she shares. “Being able to organize data, tailor it to what each client actually cares about and present it cleanly has made all the difference in our day-to-day.”

With custom reports, ARM Creative can organize data, highlight the metrics that matter most to each client, and create professional reports without starting from scratch every time.

The HeyOrca features ARM Creative loves

Unlimited seats

Gives your entire team access without worrying about user limits.

External sharing and collaboration

Makes it easier for clients and stakeholders to review content.

Instagram grid preview

Makes planning visual and makes sure every post fits your client’s overall feed.

Custom reports

Creates tailored reporting that highlights the metrics each client cares about.

Why ARM Creative chose HeyOrca over Hootsuite

For ARM Creative, switching platforms was about finding a tool that supported the way agencies actually work.

A place where teams can collaborate, clients can stay involved, and social media managers can spend less time managing workflows and more time creating great content.

“If you’ve been going back and forth on whether or not you should switch platforms or where to even start, definitely move HeyOrca to the top of your list. Trust me, my life has gotten 10 times easier since switching.” says Caroline.

Ready to simplify your agency’s social media workflow?

HeyOrca helps agencies collaborate, manage approvals, plan content, and create client experiences – all in one place.

Try HeyOrca free today.

Still paying per seat for your social media tool? With HeyOrca, you get unlimited users – so your whole team (and clients!!) can collaborate without the extra cost. Plan, approve, and schedule your next post now.

Every member of your team deserves a seat at the table. That's why every HeyOrca plan comes with unlimited users. Choose the social media scheduler that helps you create, collaborate, and build community – without worrying about extra fees. Start your free trial.

Build stronger social media communities. HeyOrca brings your whole team together – with unlimited users!! – to plan, approve, and schedule content in one place. See it come together in minutes.

Looking for a social media tool built for teams and agencies? Plan, approve, and schedule your next post in minutes with HeyOrca – no credit card required.

Customer Case Study

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