How Wondros uses HeyOrca to build impactful social campaigns

Case study highlights

Industry: Advertising services 

Company size: 51-200 employees 

Favourite HeyOrca features

• Client-specific calendars
• Colour-coded events
• Content duplications and cross-posting
• Easy client approvals
• Social media reports

Who is Wondros?

Wonderos is a strategic creative agency that helps mission-driven organizations turn complex ideas into meaningful action.

Founded by filmmaker Jesse Dylan, Wondros combines storytelling, strategy, and design to help organizations communicate ideas that matter. From global campaigns to social impact initiatives, the agency works with clients who are focused on creating change.

Why Wondros chose HeyOrca

Managing social media for mission-driven organizations comes with unique challenges. 

With several clients, stakeholders, and platforms to manage, Daria Benedict, Senior Director of Social Media at Wondros, needed a way to simplify the workflow without sacrificing creativity or collaboration.

Her team was looking for a social media management tool that could help them:

• Keep client campaigns organized in one place
• Make content approvals easier for clients
• Collaborate with teammates and stakeholders
• Quickly adapt content across multiple social channels
• Use reporting insights to improve future campaigns

That’s where HeyOrca came in.

Creating a smoother workflow for a fast-moving social team

Daria’s team needed a solution that would help them manage different client calendars, collaborate with internal teams, and keep approvals moving without slowing down the creative process.

With HeyOrca, Wondros can give each client their own dedicated workspace, making it easier to manage content and keep campaigns organized.

“The ability to separate calendars with different levels of visibility is great for our internal teams to be aware of what we're posting while keeping internal comments invisible to the clients, all without disrupting our workflow,” says Daria. 

This flexibility also helps the Wondros team to stay aligned internally while creating a smoother experience for clients.

Planning content with confidence

Daria’s team uses HeyOrca’s content calendar to map out campaigns, plan around important dates, and keep track of upcoming moments that matter.

With colour-coded events and content previews, they can visualize their strategy and make sure every post is ready before it goes live.

And by having everything organized in one place, the team can spend less time searching for information and more time focusing on creating content that connects.

Saving time with easier cross-posting

Managing multiple social channels can quickly become repetitive, especially when campaigns need to be adapted across platforms.

“The ‘duplicate’ feature became our best friend; we were able to send a single post to approval to the clients, and once they approved in the platform, we had the green light to simply duplicate the post onto all the remaining channels,” explains Daria. 

Instead of rebuilding approved content from scratch, the team can quickly repurpose posts while maintaining consistency across channels.

Making client approvals easier

For agencies, client feedback is an important part of the process – but approvals can often become one of the biggest bottlenecks.

Daria needed a way to make approvals simple for clients while keeping her team’s workflow moving.

With HeyOrca’s approval system, her clients can review posts, leave feedback, and approve content through a shareable link without needing to log in.

“The stakeholders on the client side weren't used to working with fast-paced social approvals, but they breezed through the approvals process thanks to HeyOrca.”

Turning reporting insights into better strategies

Using HeyOrca’s reporting tools, Wondros can now analyze engagement, identify high-performing content, and use those insights to guide future campaigns.

Daria also uses custom reports and automated reporting to keep clients informed.

“The HeyOrca reporting suite is perfect for our social media content team to view day-to-day, allowing us to see what content is performing best, which in turn guides our content strategy for upcoming posts,” says Daria. 

5 tools Daria's social media agency loves

1. Client-specific calendars

Help the team organize multiple client campaigns while keeping collaboration simple.

2. Colour-coded events

Make it easier to plan around important campaigns, holidays, and moments.

3. Duplicate posts

Save time by quickly adapting content across different social channels.

4. Easy approvals

Create a smoother approval experience for both teams and clients.

5. Social media reports

Understand performance and use insights to improve future campaigns.

Helping Wondros focus on what matters most

For Wondros, social media is a way to bring people together around ideas, causes, and conversations that matter.

And with HeyOrca, Daria and her team now have a workflow that helps them manage the behind-the-scenes details while staying focused on creating content that builds connections.

Ready to simplify your social media workflow?

HeyOrca helps agencies and social media teams plan content, collaborate with clients, streamline approvals, and understand what’s working – all in one place.