Why Jellybean Creative switched from Hootsuite to HeyOrca

Case study highlights:

Industry: Full-service social media management services 

Company size: 10+

Favourite HeyOrca features:

• Unlimited users
• Client approvals
• Content calendar
• Collaboration tools
• Customer care

Who is Jellybean Creative LLC?

Jellybean Creative LLC is a full-service social media management agency that helps businesses build brands that feel human. Every piece of content they create is rooted in strategy, storytelling, and a commitment to helping their clients build stronger communities online.

HeyOrca vs Hoosuite

As Jellybean Creative LLC grew, Founder and Head Social Media Manager, Hannah Kitchen, found herself spending more time managing workflows than creating content.

What started as a simple social media setup evolved alongside her agency. New clients, new collaborators, and more complex approval processes meant Hannah needed tools that could support the way her team worked.

"We were growing, which was exciting," Hannah explained. "But suddenly I was deleting accounts, managing some social media manually, and trying to figure out how to make everything fit inside my plan."

When her Hootsuite renewal approached, Hannah took the opportunity to explore Hootsuite alternatives and evaluate what would best support the next stage of her agency's growth.

That's when she discovered HeyOrca, the social media management tool for teams.

Growing an agency brings new challenges 

Like many agency owners, Hannah started with a small client roster and needed an affordable way to schedule content.

As Jellybean Creative LLC expanded, so did the number of accounts, collaborators, and approval touchpoints she managed every day.

"I had to raise prices for some of my clients because I wasn't charging enough to cover the software," she said.

But cost wasn't the only consideration.

As Hannah began collaborating with multiple graphic designers, she realized she needed a solution that made it easier for everyone involved in the content process to work together.

"I couldn't give my designers access [to Hoosuite] because there weren't unlimited users," she said.

As a result, her team relied on multiple tools and manual processes to keep projects moving.

When collaboration happens across multiple platforms

To manage content production, Hannah used Asana for task management and Hootsuite for scheduling.

While both tools served important purposes, moving content between platforms created extra steps for her team.

Designers uploaded content into Asana. Hannah downloaded each file, uploaded it into Hootsuite, scheduled the post, took screenshots of the scheduled content, uploaded those screenshots back into Asana, and tagged clients for approval.

For carousel posts, the process became even more time-consuming.

"I was constantly hopping back and forth between platforms," she said.

The approval process also required close monitoring to ensure feedback was received before content went live.

"I basically had to hope they approved it before it posted."

Why Jellybean Creative LLC chose HeyOrca

Hannah first encountered HeyOrca while doing freelance work with another agency, and the user-friendly experience immediately stood out.

"It was so easy," she said. "They added me with my email address, assigned me work, I uploaded the content, tagged the right person, and that was it."

When it came time to renew her social media management platform, Hannah booked a demo with HeyOrca.

"Something that would've taken me five or ten minutes before takes me about 30 seconds now," she said.

Today, Hannah uses HeyOrca to:

• Collaborate with graphic designers in one place
• Give clients direct access to review and approve content
• Keep content organized with client-friendly calendars
• Manage multiple businesses under a single client workspace
• Bring planning, approvals, and publishing together in one platform

Because HeyOrca includes unlimited users, Hannah can easily involve clients, designers, and collaborators throughout the content process.

A better experience for clients

One of the biggest surprises wasn't just how much easier HeyOrca made Hannah's workflow – it was how quickly clients adopted it.

Some clients are highly involved in content approvals, while others prefer a more hands-off approach. According to Hannah, both groups find HeyOrca intuitive and easy to navigate.

"It's not intimidating," she explained. "They're able to communicate with me, understand what's happening, and give approvals without any confusion."

For small business owners managing multiple brands, that simplicity matters even more.

Hannah can now organize multiple businesses under one calendar, helping clients stay focused without feeling overwhelmed.

The future of Jellybean Creative LLC

After six months on HeyOrca (so far), Hannah says the platform has transformed the way Jellybean Creative LLC operates.

Between unlimited users, client-friendly approvals, and ongoing product improvements, she's spending less time managing software and more time supporting her clients and their communities.

"The customer care team has been incredibly helpful, and it feels like there's always a new update that's designed to make our jobs easier," she said. "I can tell you with 100% certainty that I'll be a HeyOrca fan for the rest of my life."

Looking for an alternative to Hootsuite?

Every agency works differently. 

What worked for Hannah may not be the right fit for every team.

But if you're looking for an alternative to Hootsuite that makes collaboration easier, simplifies client approvals, and grows alongside your agency, HeyOrca is worth exploring.